Effort is Not for Sale
I am watching a video of Devon Bieling a young woman from Atlanta who rolls her way past the finish line after collapsing just 12 yards before finishing Tunnel Vision Marathon in North Bend, Washington. As I watch this video I am thinking of a word, Effort. Effort is a meaningful word with hardly any thought given to it in our privileged…

Storytelling: What do small businesses that became big have in common?
+These are some small businesses that became big and they have somethings in common. Built into thier  marketing is a promise: a promise that you’ll deliver something desirable. And your customers often pay with their attention, trust, or credit cards before they know for sure if your product or service is what they need or want. Sometimes this promise is stated to…

Why I love feedback but hate feedback forms?
I have a question. No, I don’t need you to give me an answer but just answer it to yourself. When was the last time you gave generous feedback on a feedback form? If your answer is recently or always or even sometime ago, you are rare and a minority. The problem is feedback forms are not designed to demonstrate generosity. Generosity,…

Change Storytelling : Changing Minds
Recently, I had an opportunity to be involved in building a Change Narrative for a leading semiconductor manufacturing company. The factory is on its way to become a Smart Factory. Whilst running the project at one stage I sensed through conversation with the leadership team that most of the factory workers had a view that this drive for automation and robotics is…