You may know how to craft a story or presentation well but presenting it effectively is a different skill altogether. A well-crafted story that is delivered poorly is like a vintage wine drunk out of plastic airline cup.
How you deliver your story can significantly change your desired outcome. You may have amazing verbal skills but you can very easily fail as…
The evolution of brand stories can be categorized in three stages.
Fiction Stage: Brands crafting fictitious stories to trigger emotions have become a very popular way to connect the brand to the consumer. The connection occurs because they aim to trigger an emotion which matches and reinforces the consumer’s world view. As a result of triggering emotions the brand story is felt,…
Happy Birthday Apple!
We all know Apple as one of the finest technology brands but apart from technology lessons Apple has taught us some psychology lessons too.
On Apple’s 38th Birthday today, as a Business of Stories, I want to share one of the best told stories from Steve Jobs that I have enjoyed, learned, applied and benefited from
https://www.youtube.com/watch?v=zkTf0LmDqKI
After watching…