A key insight in to Pharma Sales Storytelling with Dr Tara
Recently I gave a talk on Sales Storytelling at a leading Pharmaceutical Company. In preparation for this talk I researched on Pharma sales industry, spoke to a few pharma sales reps and doctors ( key client for pharma sales reps). In this preparation, there are insights I discovered which I think can be of great use to the pharma sales industry and…

NO, It does not depend on what you want
Remember the last time you went to buy something that is not an everyday purchase like milk, bread etc. Lets say you go to buy a washing machine. Most likely, you will do some research online and then may be talk to a few friends and ask for recommendations. You now have an idea of what you want but you are still…