Storytelling : If NASA can you can
As I write this blog in another window of my computer I am writing a proposal for a company that wants to craft stories for positioning its Brand as an Employer of Choice. I have had several discussions with this client and everyone in the company is very keen to jump in to this project and for me Its a dream consulting…

Relationship building with a sales prospect is a myth
My last post on Pharma Sales Storytelling concluded that Relationship and Features & Benefits Storytelling were 2 key areas of focus for product sales people. In this post I will dig deeper into Relationship Sales Storytelling. Relationship is a meaningful word used loosely in a sales environment. In 2009 I was working as a Director of Sales in Australia and one of  …