Storytelling: What do small businesses that became big have in common?
+These are some small businesses that became big and they have somethings in common. Built into thier  marketing is a promise: a promise that you’ll deliver something desirable. And your customers often pay with their attention, trust, or credit cards before they know for sure if your product or service is what they need or want. Sometimes this promise is stated to…

Change Storytelling : Changing Minds
Recently, I had an opportunity to be involved in building a Change Narrative for a leading semiconductor manufacturing company. The factory is on its way to become a Smart Factory. Whilst running the project at one stage I sensed through conversation with the leadership team that most of the factory workers had a view that this drive for automation and robotics is…

Storytelling: Can you see it?
There is a form of storytelling that we watch, yes it is movies but we don’t do movies at work. Right ? So, what do we do to  make people see what we are saying ? Is there a way to make that happen ? Firstly let us understand why seeing is even important?  When you make someone see something you engage…