Storytelling : Tell a Story to Share Knowledge & Inspire
Storytelling is not only an inspiring but also a great knowledge sharing tool. Here is one of my favourite story from the Healthcare Environment *Neonatal Intensive Care Unit, 1990’s. A nurse has been watching a newborn for several hours. Suddenly, the baby turns dark blue, almost black. The medical team immediately calls for a doctor and a radiologist and prepare to intervene,…

A key insight in to Pharma Sales Storytelling with Dr Tara
Recently I gave a talk on Sales Storytelling at a leading Pharmaceutical Company. In preparation for this talk I researched on Pharma sales industry, spoke to a few pharma sales reps and doctors ( key client for pharma sales reps). In this preparation, there are insights I discovered which I think can be of great use to the pharma sales industry and…

Don’t want to get sued? Change your tone.
Very interesting research on the connection between a surgeon’s tone of voice and their likelihood of having been sued for malpractice in an article titled, Surgeon’s Tone of Voice: A Clue to Malpractice history. (Surgery Ambady et al 9 Volume 132, Number 1). Here is a summary of their methods and findings. Methods: We examined the relationship between surgeons’ voice tone during…

Business Storytelling with Dr Benedict Tan: Humility in Action
Today my story is based on personal experience and centered around Humility. Recently I was at Changi Cove working with Doctors and Healthcare Leaders. It was a fun day of crafting Narrative Medicine that involved hospital deaths, brand positioning and leadership. At one stage, Dr Ben Tan ( one of the participants ) and I spent 20 mins working on one of…

Narrative Medicine: Patient contact, back to the future
The two main sources for a doctor to know what is going on with a patient is via the patient history and the physical examination. All too often now the physical examination has given way to a battery of tests. In an era of amazing advancements in medical technology, this is a most telling and moving talk by Dr Abraham Verghese on…

Don’t simply announce your change ideas. Successfully implement them with Stories.
Adam works as a corporate communications head in a hospital and is just about to announce a new initiative to the entire hospital, the formation of a Pediatric Rapid Response Team. So what is the Rapid Response Initiative? In the usual hospital setting, escalating care for a deteriorating patient is mostly a hierarchal process with nurses informing the ward doctors who will…