Sales Storytelling: Are you Faking it?

The role of Emotion in Sales Storytelling

A couple of years ago I had just finished running a Storytelling Workshop for a multinational computer technology corporation and feeling rather disappointed with the outcome. The client was happy but I was not.

Why?

Because one of the participants actually cried whilst delivering a story and that to me was not the desired outcome. I wrote about it here. I have something against overplaying of emotions specially in Sales Storytelling

Over the last 1 month I have been reading Paul Smith’s book Sell With a Story in which I found an insight that confirmed my thoughts on Emotions.

Here it is for you

Ira Glass, host of a very popular radio show This American Life talks about the role of emotions in storytelling

*” When you are telling an emotional story, can’t play it emotionally. You have to be as flat as possible. The more emotional it is, the more neutral you have to be. Otherwise it’s corny. “

*Source: “This American Life Creator Ira Glass on the art of storytelling,”from Conversations with Richard Fidler

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"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the WOG is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"