Storytelling is the only differentiator

Chobani sells yoghurt so does Yoplait.

Chanel sells lipstick so does Loreal.

Nike sells fitness apparel so does Adidas.

 What is the difference?

Often times, the biggest difference between two products that do the same thing is the story that they tell, and how people relate to it.

 Watch this 20 min video in which Tim Riley, who heads up the online experience at Warby Parker not only tells the story of Warby Parker but also shares how

How Warby Parker Earned Word-of-Mouth By Using Storytelling And Remarkable Experiences.

Do you and your organisation have a story to tell?

 Narrative’s Storytelling Workshops are designed to help organisation’s tell their story.

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Why the QR Code? The answer is in the request below we received from a regular blog reader.

"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"