Storytelling: Can you see it?
There is a form of storytelling that we see , yes it is movies but we don’t do movies at work. So, what do we do make people see what we are saying ? Is there a way to make that happen? Firstly let us understand why seeing is even important?  When you make someone see something you engage that little voice…

Storytelling with Pattern Matching : A Shortcut
Storytelling with Pattern matching is a shortcut to a desired outcome. There is a company with a staff strength of 10,500 employees. The company introduces a CRM system change. Leadership team wants to convince each and every staff  that this change is good for them. Expensive and arduous efforts to convince everyone begin. At the end of the internal change campaign a…