UNTUCKit: A Brand Story in 47 Words
Your customers don’t buy a product; they buy a story. If they like the product, they’ll share the story with a wider audience. The two entrepreneurs behind the fashion retailer UNTUCKit understand the power of story to sell a brand. And they know the power of simplicity in telling that story. This week UNTUCKit announced its first overseas expansion. With more than…

Cost Saving Not at the Cost of Brand Experience
In an uncertain world, we seek for certainty. When managing business profitability, cost saving strategy brings that certainty and as result we latch on to it. And then we build tactics around the strategy of cost saving.  Here are some tactics of a 5 Star Hotel to live the cost saving strategy: Remove coffee and tea urns and replace them with sachets…

Trust in a Low Trust Digital World
This year, after many years of avoiding global expansion opportunities, I took a leap of faith and set up a couple of new offices. Despite great opportunities and offers, the thought of setting up new offices in new countries has never been exciting. Not exciting because it required developing new relationships. New relationships with clients, vendors, new team members etc. The foundation…

Stick to the Difficult Path
Good looking, entertaining, leading a desired lifestyle can be the reasons why you have a massive following online. You have built your brand on those pillars and it is your right to make that choice. And then, there is that person who only wants to be known for the work they do. And even when it comes to the work they do,…

Running Training Vs. Corporate  Training
When I train for a marathon, there is a 16 weeks of training programme I must follow at the least.  The training programme is crafted with care. It has dimensions that make my performance better, such as, mileage, hills, strength training etc. Over the 16 weeks I must turn up again and again and whilst I may say, “I am training” what…

The Perplexity of Learning
My greatest learning experiences can never be defined as fun, fast and easy. A clear indicator of whether I am learning or not is, whether I am feeling the discomfort or not. In feeling that discomfort,  I must embrace the tension, exert emotional labour and be aware that I will at least once hear that voice in my head that says ,…

The Push and Pull of Storytelling
Our early days as hunters and gatherers ha taught us the value of fitting in. Back then, if we did not fit in, we wouldn’t survive. Now, fitting in doesn’t contribute to our survival in anyway. But that intense desire to belong is so strong that we continue to fit in. And when an opportunity presents itself to stand out, we want…

The Conundrum of Communication
You want to make a change happen. You tell a story of why the change is required to your boss. Your boss listens to you and says,“why did we not make this change happen 3 years ago?” You feel your communication has failed. However, you only feel that way when you are communicating for acknowledgement and not for making the change happen.…

The Frequency & Consistency Story
You subscribe to an online course, it exceeds your expectation. Chances are you will look for more courses from the same provider. And for as long as the provider continues to delight you, you will engage with the provider. The provider has built a frequency and consistency. She shows up frequently, in a way you trust her and she delights you.This very…

Have You Ever Seen An Elevator Pitch in Action?
It takes 40 seconds to ride an elevator to the 61st floor of the Salesforce tower in San Francisco. On the day of the pitch competition, the elevator doors opened and inside stood Salesforce President and Chief Product Officer, Bret Taylor. The door closed and the elevator started to rise. Mars Mundy, one of the eight finalist had a frustrating experience with…