Bryan Stevenson's TED talk a great example of Storytelling

I have recently been working with TEDx Singapore to convert the selected speakers' ideas into stories. In preparation for the sessions with the speakers, I looked at many successful TED talks and I read Talk like Ted by Carmine Gallo. Through this research I gained some fantastic insights that I wanted to share on one of the talks that was rated as one of the most persuasive TED Talks.

Bryan Stevenson's TED talk a great example of Storytelling

There are 2 things about this talk that struck me the most

There are a total of 4057 words in this talk, out of which 2637 ( almost 65% ) are contributing towards crafting stories

Bryan Stevenson, is a civil rights attorney and the executive director of the Equal Justice Initiative, a non profit group that provides legal representation in the criminal justice system. If Stevenson, can successfully argue cases in front of Supreme Court justices and can find power in stories, then the rest of us should take a cue from his experience.

I am consistently asked if stories are really for business and formal environments? My answer after viewing this talk is - what gets more formal than a supreme court ?

Stories help influence, persuade, inspire, motivate and engage but as you can see from his talk, they also help make a CASE.