The Frequency & Consistency Story
You subscribe to an online course, it exceeds your expectation. Chances are you will look for more courses from the same provider. And for as long as the provider continues to delight you, you will engage with the provider. The provider has built a frequency and consistency. She shows up frequently, in a way you trust her and she delights you.This very…

Storytelling : How Do Ideas Go Viral?
To study narrative is to examine ourselves. We think in story, process our world through the lens of story, and use storytelling to communicate ideas. One prominent economist believes that stories are the heart of human behavior. He says to understand the power of narrative is to understand financial booms and busts — and to prevent crises from getting worse. Robert Shiller…

Feeling like an Octopus as a Speaker
“Anjali your voice, tone, pace, pitch, dramatics can improve.” Over the last 3 weeks, I have purposely put myself in a situation where I knew I would get honest feedback on my speaking abilities. I have never been a believer of tone, voice, pitch and dramatics ( excluding pace, which I think is important to manage). My argument has always been speaking…

Storytelling: The Malcolm Gladwell Start
No matter how well known you are, if you are in going to a new country to work, creating a connection with people is an effort worth making. Of course it is easier said than done. A lot of us are unaware of effective strategies to create this connection. Many believe that the best way to create a connection is by telling…

Stop Before Storytelling For Worldviews
Storytelling, the way its taught, coached, consulted and as a result practiced, is so focussed on telling the story (may be because its called story telling) that it lacks attention in an area that matters the most. Who is it for and what is their worldview? Currently this is how we think, What is the key message I need to communicate? And…

Stories Behind Comments, Feedback, Evaluations
America’s Got Talent is a perfect platform to witness the process of evaluating, commenting and giving feedback. Here is a story of Luke and his experience at America’s Got Talent that teaches us something about being able to identify what stories are hidden behind the evaluations, feedback and comments we receive. Seventeen year old Luke has earned himself a name locally as…

Why Storytelling Beats Facts Every time?
Facts may work in a courtroom but they rarely work in marketing. Still, amateur marketers believe that all they need to do is to recite a fact to make marketing successful. Stats like 65,000 likes, 2 million views, 500 comments for a social media campaign rarely equate to business conversions. If facts were enough, no one would sms whilst driving, everyone would…

Storytelling: Struggling with Building Rapport
A few weeks ago, a very keen learner asked a question, “I am posted out to Europe to take on a role as a representative of my organisation there. I am looking forward to it but here is a little something that is bothering me. The person who will be my assistant not only has more experience in the job but also…