Stories Behind Comments, Feedback, Evaluations
America’s Got Talent is a perfect platform to witness the process of evaluating, commenting and giving feedback. Here is a story of Luke and his experience at America’s Got Talent that teaches us something about being able to identify what stories are hidden behind the evaluations, feedback and comments we receive. Seventeen year old Luke has earned himself a name locally as…

Why Storytelling Beats Facts Every time?
Facts may work in a courtroom but they rarely work in marketing. Still amateur marketers believe that all they need to do is to recite a fact to make marketing successful. Stats like 65,000 likes, 2 million views, 500 comments for a social media campaign rarely equate to business conversions. If facts were enough no one would sms whilst driving, everyone would…

Storytelling : The dog and me or The dog and I ?
This blog is for you if you find yourself hesitant to speak or being told off for not speaking ” proper English”. Imagine you are telling a story to a friend and you say, “the dog and me”. Your friend stops you and says, you mean “the dog and I”. Does it frustrate you and does it even matter? The majority of…

Storytelling: Did you see Zoro ?
If you are interested in knowing which stories resonate most with us then this blog is for you. Earlier this week I was working with senior management of a gateway services company ( companies that specialise in ground handling, cargo, travel and catering services). The day was focussed on getting stories from senior management which could be used in project plans roll…