The Cambridge Dictionary defines “clear” as: “Easy to understand, hear, read, or see.”
However, many communication attempts fail even when they are easy to understand, hear, read, or see. Why? Because they lack connection. It’s not just clear communication that moves people to action—it’s the connection within it that truly makes an impact.
Take a look at the news today. Much of…
There is no doubt that the corporate world understands that storytelling is a weapon of mass attraction. One of the storytelling lessons that the corporate world is becoming increasingly good at adopting is making the story relevant to its audience. They know that we can’t just build and amplify a message that promises organisational growth, we have to think hard about what…
A story that doesn’t resonate will never be true for your audience. Even if it is factual. We know the importance of resonance with storytelling.
However, the risks of resonance are under-explored. Every storyteller who attempts to bring resonance must take the responsibility to analyse the risks with resonance too.
When we want a story to resonate, we remind people of the…
“idiosyncrasy credits—the latitude to deviate from the group’s expectations. Idiosyncrasy credits accrue through respect, not rank: they’re based on contributions.”
― Originals: How Nonconformists Move the World
In this explanation of idiosyncrasy credits is a lesson in storytelling. I aim to answer two things in this short blog
1) Why to storytell is to be idiosyncratic?
Firstly, the moment…
Whether we are building a template, service, or product, the ability to scale it remains top of mind for the creator. Storytelling is no different. Most people say., ” I want to build this story and then tell it across all platforms and for a long time.
However, scaling stories is a fallacy.
Why?
One of the most important criteria of a…
“What does it take to become good at storytelling?” asked a Storytelling masterclass participant from Morocco.
A standard answer to this question is – Practice the hell out and you will fall in flow.
But why does practice work? The practice works not because it allows seamless delivery alone. The practice works because when we are confident of the delivery, we have…
Samantha wanted to ask her colleague Matt something about the project they are working on. She walked up to him and said, “Can I just have 5 mins of your time?”
Mariam writes an email to her boss,
“Dear XYZ,
I am just checking when would you like me to have the next town hall.
Rgds,
Mariam
“Just” has a high concentration…
” I made a short film last year that did very well,” said a podcast host who had just finished interviewing me.
Short film! I was intrigued and watched it straight after the interview. I admired the maker’s courage and effort.
However, I had several questions in my head too.
Why did he not promote himself as a filmmaker? Why only when…
Corporate Storytelling lacks adoption due to its wrong positioning.
Gifted, creative, charismatic and confident are words associated with storytellers. And this very association demotivates corporate leaders to want to adopt an identity of a corporate storyteller. Fair enough, I would say, because all the adjectives associated with being a storyteller seem far fetched for a time poor corporate professional. Let’s not forget…
A real story of the use of Storytelling for Artificial Intelligence.
Samantha is the President of a FMCG organization that has launched an AI project. The goal of the project is for every department within the organization to have an AI-led initiative. This has caused some unrest in the non-technical departments who fear AI. One such department is Human Resources. These departments…