Productivity Storytelling : Winners Incite winning

We are always finding ways to increase Productivity. Many solutions to increasing productivity come in the form of tools and technology. However, in one of my previous blogs Productivity Storytelling I have suggested the importance of mental productivity and how storytelling has a role to play in it.

In this blog, I am focussing on Visual Storytelling that increases Mental Productivity.

Here is a great example

*In an effort to increase productivity of fund raisers who operated out of a call centre. A set of callers were given information on the cause of donation on a sheet of paper that helped them communicate the value of contributing. Another set of callers were give the same sheet of paper with an addition of a photo of runner winning a race ( the featured image of the blog )

Results?

Operators with information and photo increased their performance by 60% in comparison to the callers who recieved the same information without the photo. The insight is - Winners Incite Winning. The photo increased both the achievement - related thoughts and the productivity of individuals exposed to it.

This a great story of increased Mental Productivity.

Story Source: Robert Cialdini: PRE- SUASION: A revolutionary way to Influence and Presuade