We are always finding ways to increase Productivity. Many solutions to increasing productivity come in the form of tools and technology. However, in one of my previous blogs Productivity Storytelling I have suggested the importance of mental productivity and how storytelling has a role to play in it.
In this blog, I am focussing on Visual Storytelling that increases Mental Productivity.
Here is a great example
*In an effort to increase productivity of fund raisers who operated out of a call centre. A set of callers were given information on the cause of donation on a sheet of paper that helped them communicate the value of contributing. Another set of callers were give the same sheet of paper with an addition of a photo of runner winning a race ( the featured image of the blog )
Results?
Operators with information and photo increased their performance by 60% in comparison to the callers who recieved the same information without the photo. The insight is - Winners Incite Winning. The photo increased both the achievement - related thoughts and the productivity of individuals exposed to it.
This a great story of increased Mental Productivity.
Story Source: Robert Cialdini: PRE- SUASION: A revolutionary way to Influence and Presuade
