Everyday, online and offline, I come across people who position their brands or brands they work for as, Sales Enablers.
They make use of a certain type of a language, often infused with statements like
Want to sell more?
Want to make more profit?
Want to drive leads?
Want to close that dream lead of yours?
Use of such a language signals a transactional approach. An approach we don’t trust.
What we should focus on instead is a language of care. Care enough to solve a customer problem. Our choice of language informs our thinking, if we think of selling, we limit our responsibility but if we think of caring to solve a customer problem, we become trusted advisors.
It is no big surprise that the best sales people are the ones who care to solve a customer problem and as a result become trusted advisors.
"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"