Storytelling creates motivation required for any change implementation.

This blog is for you if you are like Azira. Azira is responsible for learning and development for a MNC.

At the end of each year she thoroughly researches relevant learning opportunities, conducts surveys to find out what is the learning need in her organisation, has conversations at all levels and then puts together an amazing learning calendar.

Upon approval she gets the world class consultants/ trainers, the organisation pays them a bomb, training takes place. Almost everyone in the room thinks this is the best training program I have ever been to. The feedback scores are rocketing high… Azira is feeling great, the trainer/ consultant  is feeling great and the participants are feeling great.

Azira has been smart to ensure that she includes a post learning practice program too. A week later post learning begins..

Oh dear, why are the number of people who want to practice dropping? Why are the ones who are practicing not seeing the results? Azira touches base with some of them to learn that their day to day work is not allowing them practice and some are practicing but not really seeing the results and  have stopped practicing as a result.

Azira is now feeling bad but she thinks, she has done the best she could and she moves on. Its end of the year again… will Azira do the same thing all over again?

Here is what I will suggest Azira thinks of

Practice does not make perfect,

It’s the motivation to want to practice that makes perfect

What can we do ? 

Do not just build a practice program build a motivation program along with the practice that creates the desire to want to practice.

A simple strategy to build a motivation program is to regularly, diligently share success stories of people who are like the participants. People are most influenced by people like them. If along with sharing the practice content , you can also create the motivation to practice, your chances to succeed with learning programs are  much higher.

You are not just persuading people at an intellectual level but also at an emotional level. You will never change the learning culture by just creating practice programs. Think of a motivation program too. And storytelling is the best motivation program you can have.

Hope you found this insight on storytelling helpful and if you did, please share the article and join Storied Book Club by clicking  here. If you are already a member of the book club, then Stay Storied!

Share this article:

Why the QR Code? The answer is in the request below we received from a regular blog reader.

"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"

---