Become a Storyteller

For over a decade, we have been helping individuals and organisations drive their success with storytelling

Hello! I'm Anjali

I am an Organizational Storyteller who has spent the past decade helping individuals and organizations achieve success through the power of storytelling.

Notable Brands We've Worked With
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Storytelling Programs

We have designed programs that help leaders and teams communicate with purpose and authenticity. Our storytelling tools are practical, repeatable, and built for real-world business challenges. Whether you’re driving cultural change, launching a new strategy, or strengthening customer relationships, our programs help your message stick.

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Daily 60-second learning with Anjali

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What Clients Say About Narrative

Story telling is indeed a very critical step in any change management initiative. Before engaging Anjali, I always thought that I just need to give a good presentation to explain the new concept to my employees. However, after working with Anjali to roll out Infineon Singapore Core Beliefs, I am totally convinced to use story telling methodology on change initiative to touch the hearts of my organization. Thanks Anjali for coaching me and enhancing my skill in story telling.
CS Chua
President and Managing Director at Infineon Technologies
My team and I had learned a lot from Anjali's session. The workshop has opened our eyes into the new world of creating the compelling story. We learned how to weave in an emotional connection, business narrative, purpose and value in to a powerful story. Anjali offered tailored suggestions to participants. Her guidance came from years of experience.We are advocates for our customers and community. We are more equipped now in leveraging these insights to create compelling stories to stand for ourselves as leaders, stand for our teams as customer advocates and stand for our communities.
Noom Poovarawan
Director at Airbnb
If I have to use few adjectives to describe Anjali - it would be curious, hardworking, bold and inspiring ! I met Anjali in Guangzhou -over two day she impacted me with her enthusiasm, commitment and passion to uplift everyone in her session. She really inspired each one of us to craft our compelling and bold stories. We met in Sydney again and I was deeply impacted by her curiosity and hardwork - she puts into her work. She is not one of those who will settle for less than best in her work. Lastly, her personal journey is a true reflection of what you see in her everyday- bold choices she made, took a leap out of the fog onto upward journey, open-minded to embrace the winding road and curious to learn at every step. Its a delight to work with her.
Bhawna Gandhi
Director, Danone Specialized Nutrition International
Anjali’s passion and organizing skills are reflected extremely well in her trainings and workshops. Her ability to listen and empathize to a situation, motivate the participants to connect the dots with a strong narrative is simply outstanding. In 14-years of my Sales career, I have had the good fortune of learning from some of the best decision makers and mentors. Anjali is certainly one of them! Today, we are good friends and continue to exchange thoughts. Continue contributing to others success and stay storied!
Badrinath Jayaram
Global Business Development Head, Tata Consultancy Services
Not only Inspiring and engaging, Anjali was also a very personable and supportive trainer. We appreciated the practical and relatable nature of her training content. The team ended the day feeling very inspired and empowered, armed with useful and practical tips they can easily start applying the next day.
Frances Kong
Sr. Assisant Director for Strategic Engagements, Singapore Ministry of Health

A dynamic & Engaging Speaker

I have delivered high-impact keynote speeches and presentations to audiences at some of the world’s most influential organizations —including:

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Modern organisations struggle not because leaders fail to communicate, but because their messages fail to connect. This post explores why traditional corporate communication—focused on data, purpose statements, and “what’s in it for me”—often falls flat, and reveals how storytelling rooted in identity transforms the way employees engage with change.

Using a real workplace example and insights from thinkers like Seth Godin, Brené Brown, James Clear, Steve Denning, and Adam Grant, the article explains how employees respond not to abstract metrics or polished mission statements, but to narratives that make them feel seen, valued, and capable of making a difference. The most powerful motivator isn’t purpose alone—it’s identity: helping employees see who they can become.

The post shows leaders how to shift from transactional messaging (“We need to increase productivity”) to identity-shaping storytelling (“This is your opportunity to become a Supervisor of Robots”). When leaders frame change as an identity-aligned opportunity, employees feel ownership, pride, and connection.

This is the missing link: storytelling that creates belonging. When employees see themselves in the organisation’s story, they become active participants in its progress—because every action becomes a vote for the person they believe they are becoming.

March 12, 2025
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Please take note that this blog post will only make sense to you if you have attended our Signature Workshop - Strategic Storytelling Welcome back, workshop alumni! You've mastered the art of building a powerful storyboard, meticulously crafting each element of your narrative. Now, it's time to bring that vision to life with the help of Gen AI. This post will guide you through using AI to...

January 27, 2025
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Those of us who are involved in causes aimed at changing social attitudes and structures often feel frustrated by the theoretical nature of our efforts. After all, one successful demonstration can feel far more effective than a hundred speeches. This idea, drawn from Malcolm Gladwell's "The Revenge of The Tipping Point" really stuck with me. It made me reflect on Martin Luther King Jr.'s iconic...

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