Anjali is the founder of Narrative, a multinational story practice working with brands such as Meta, LinkedIn, Airbnb, Bytedance TikTok, Microsoft & Shell.

The practice focuses on helping individuals and organizations find, curate, and tell their transformation story. Anjali has spoken on Business Storytelling in New York, Russia, India, Singapore, Japan, Australia, and many other Southeast Asian countries.

She is the best-selling co-author of “Unleash Your Voice” and “Success Mindsets Anthology” (Wall Street Journal and a USA Today Bestseller).

Her new book, “Strategic Storytelling: Why Some Stories Drive Your Success at Work and Others Don’t ” is launching in 2024 published by Hachette Book Group, a leading US trade publisher and a division of the third largest trade and educational book publisher in the world, Hachette Livre.

Anjali has worked in corporate roles for over 15 years and has an extensive background in Sales, Marketing, Business Development, Branding, Events and Client Relations, having worked in management roles with the Hyatt Hotels and Resorts and Brand Experience Agencies such as Jack Morton Worldwide and George P. Johnson, in India, Singapore and Australia. Anjali has also had an opportunity to work with the world’s best airline – Singapore Airlines.

In her various roles, she has been responsible for managing sales, new business revenues and staff. Hence her background constantly informs her work and programmes, so that they are not just theoretical but are based on extensive experience, knowledge and understanding of strategic issues facing companies and the issues facing employees in delivering their best for their companies. Anjali’s focus and skill have always been with relating with people, clients and companies, and moulding solutions to problems, based on her experience and her ability to tell pertinent stories that engage, change, persuade, explain, inspire and influence.

No matter the industry, there is in every situation a need to engage, change, persuade, and to explain, inspire and influence. Having taught Business Storytelling to clients from a wide variety of industries including airlines, education, health, IT, tourism and pharmaceuticals, she knows that this is a skill that can be learnt and applied to all workplaces and companies for enduring change.

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