Meet Anjali

Anjali is the Managing Director of Narrative: The Business of Stories. Anjali works with private and government organisations to determine what their individual and unique business challenges are, and by incorporating Story Skills, she crafts individualised solutions to help solve those challenges.

Anjali has helped companies to increase Staff Engagement and Performance, increase Client Satisfaction and Sales, define Company Values and effectively Position Brands by embedding Story Skills into their organisations.

To learn more about Anjali, click here



Anjali is the Managing Director of Narrative: The Business of Stories. Anjali works with private and government organizations to determine what their individual and unique business challenges are and by incorporating Story Skills, crafts individualized solutions to help solve those challenges.

Anjali has helped companies increase Staff Engagement and Performance, increase Client Satisfaction and Sales, define Company Values and effectively Position Brands by embedding Story Skills into their organizations.

To learn more about Anjali, click here

What Clients Say about Anjali

"I met Anjali last year when we had planned to try some innovative ways to solve our business communication challenges. I had many questions going in to that session with Anjali. She started discussions with a video of a great brand story and asked us WHY IS THE BRAND TELLING A STORY? Immediately all my doubts, questions were removed and I knew I was at the right place. Later on she introduced techniques and other stuff on story telling in a very simple and genuine way.

After working with Anjali, I realized that story telling can be learned and one can become proficient at it. I applied the technique I learnt from her during many business and people situations – it feels wonderful seeing the instant results."

Saurin Shah
Country Manager, BASF
"I read a few books on this subject but attending the storytelling workshop provided me with a structured learning opportunity. I lead a fast growing business and as I started to put the tools and techniques into practice, I began to see how effective storytelling was in establishing an intense and personal connection with the audience…customers, employees and anyone in my network. I use the techniques to help me build trust, get people to buy into my vision and drive behavior that will lead to successful business outcomes.

Anjali's work is very structured and she makes the environment very easy and fun to practice. By working with Anjali you will also learn that practising storytelling often and keeping them simple and authentic have a great impact on the audience. You will soon realize that storytelling is not just a perfect anti-dote to death by powerpoint but also a life-skill!"

Kishore KK
VP & Head of Business Innovation at SAP
"Working in collaboration with Anjali of Narrative : The Business of Stories, we provide “Executive Communication by Storytelling” as one of the modules in our customer leadership programs.

Her effective facilitation of the workshop earned her positive feedback and high scores from our participants. Anjali always strives to be flexible and was able to tailor the content and schedules to our requirements. She takes great care to ensure that her work is practical and not just theoretical.

Our leadership team has learnt plenty from her workshops. We are delighted with the partnership we have had with Anjali."

Wong Peng Hong
Customer Regional Director, GE Crotonville
"I have enjoyed working and collaborating with Anjali. She has an amazing ability to break the craft of storytelling into pieces that helps the learning process. She also takes great pride and care in customising her work such that they have maximum impact to the audience.

Due to this care and preparation, my leadership team had an impactful working experience with her recently. The lessons learnt were practical with great insights and some of my team members were able to apply the learning the very next day."

Uen-Li Chia
General Manager Global Operations, Lubricants Supply Chain at Shell Eastern Petroleum Pte Ltd
"Not only Inspiring and engaging, Anjali was also a very personable and supportive trainer. We appreciated the practical and relatable nature of her training content. The team ended the day feeling very inspired and empowered, armed with useful and practical tips they can easily start applying the next day."

Frances Kong
General Manager - Leading Integrated & Luxury Marketing Initiatives & Agency Operations, Publicis Singapore
"Anjali has helped my team and I learn how to communicate with the power of storytelling. A powerful tool which helps others understand complex concepts in a relatively short period. I have used the concepts, methods and structures learnt and achieved the desired outcome, Anjali’s energetic character also makes the learning process a lot of fun!"

Nicholas Leach
Commercial Transformation and Customer Excellence Director - JAPAC at AbbVie
"I am a communications specialist with a leading computer software brand. In 2016 we had to implement a major IT change within the business. We were worried because our workforce is large and complex. We wanted to equip our leaders with a compelling change story that they could tell their teams. It is then we met Anjali. Anjali helped us with building a change story that was very well received by our leaders. We achieved a very high NPS and equipped our leaders to tell the change story to not only excite the mind but also provide a route to the heart to want to change. We were delighted with the results, the level of engagement and Narrative’s ability to always find a better way achieving the desired outcome. I highly recommend Change Story as an essential element of any Change Management Strategy"

Maria Alsagoff
Communications Specialist
"As the founding curator of TEDxSingapore, my team and I coach our TEDx speakers ahead of their talks. We had presentations and slide design experts and also needed a storytelling expert. In 2015, wee met Anjali and invited her to our Storytelling Coach.Anjali has the X factor and her passion for storytelling is infectious and inspirational."

Dave Lim
Lead Curator & Founder, TEDx Singapore
"We needed our top 50 sales people who are based globally to shift from selling information to selling insights . To achieve that we started working with Anjali. She is doing great work for us, the deep insights she bought to the table in relation to how Org. storytelling could transform our business were profound. Our sales team has seen shortened sales cycles and larger average deal size at the point of sale. What I liked best was that you are helping us discover the best in ourselves, you made suggestions, not commands."

Seshachari .S
SVP - Capacity Building, Digital at Bahwan CyberTek
"I work as a content Managing Editor- ASEAN for a leading technology solutions company. We wanted to humanise what we sell by the stories we tell. Anjali has helped us at various occasions on creating video stories of Human Ambition where our product enables the human ambitions to become reality"

Peter Lye
Content Managing Editor , ASEAN, Cisco
"Your blogpost captures the essence of my struggle. I have been giving orientation talks on MET ( Medical Emergency Team ) every 3 to 4 months to batches of doctors rotating into CGH, and have been doing this for the last 5 years. The task made more challenging since no other hospital in Singapore has a rapid response system like our medical emergency team. In the past, I concentrated on facts and instructions brought forth by my slides, and can frequently see the disinterested faces in the audience. Earlier this year, I focused on a TED-style storytelling (using a failure story and a success story) format to deliver the content, rather than too many slides or info overload. I could see emotions in peoples faces and I felt that we've connected, in fact there was applause at the end of it for the first time. I now hope my message translates into the culture change we advocate in CGH, and more lives saved."

Dr Augustine Tee
Chief of Department of Respiratory & Critical Care Medicine, Changi General Hospital
"I heard Anjali give a an inspiring, informative and insightful talk at Primetime last week on "Women in Workforce and Storytelling". Anjali is a great presenter and speaker, presenting her subject in a complelling and engaging way."

Lesley Renton
Head of Creative Services, FreemanXP APAC
"I attended Narrative’s Strategic Storytelling Workshop recently. One of the most interesting parts of the workshop was the section on Data Storytelling. We took real life examples of our current work and used the strategies taught by Anjali to deliver a compelling story and captivate the audience. It was evident to us that the key concepts shared were valuable and practical. I learnt a practical, logical and effective way to Data Storytell which I can now use in my workplace everyday."

Anca Ionescu
Head of Brand, Danone

About Narrative

Initially, the business was focussed on providing training and workshops on Business Storytelling to help business professionals make their messages stick, and as a result, achieve better business outcomes.

However, as we did repeat work for our clients, our clients started to notice that we were helping them beyond their training and development needs.

This was the start of a unique consulting arm of Narrative. Why unique? Because unlike a consulting firm, we don't just consult, we hand-hold our clients through the change.

Some of the consulting projects that we have worked on are: Change Management Storytelling; Building a Brand Ambassador Storytelling Programme for the world's number one Memory business under our Storytelling for Presentations offerings; Creating, Directing and Producing Video Stories for a worldwide leader in IT and Networking Business under our Video Storytelling offerings.

Today, the business has morphed into a successful story practice with two strong arms, Business Storytelling Training and Workshops and Business Storytelling Consulting.

What Clients Say about Narrative

We think it's better that you hear directly from our Clients on what Business Storytelling can do for your organisation:

Some Great Brands We Have Done Great Work For