The Frequency & Consistency Story
You subscribe to an online course, it exceeds your expectation. Chances are you will look for more courses from the same provider. And for as long as the provider continues to delight you, you will engage with the provider. The provider has built a frequency and consistency. She shows up frequently, in a way you trust her and she delights you.This very…

Choice Chaos
Shall I go to this training programme or that? Shall I run today or do yoga? Shall I read a book or an article? There is plenty of choice which triggers  delayed decision making because we want to make the right choice. When you find yourself in a choice chaos and the answer seems non obvious. Then, you are merely delaying decision…

Perils of Limited Scheduled Preparation 
Preparation, is the thing that you do or time you spend preparing for something.
Quite often we schedule preparation for a performance like performance in exams, in giving a speech, running a marathon etc for a limited period before the actual performance day.
However, If you are looking for a remarkable performance, that limited scheduled preparation is merely polishing, refining, crystallising and …

Storytelling & Youtube Views
About 3 years ago we developed a story for a leading hospital in Vietnam. The story was published on Youtube and has garnered only 890 views as of today. Does that mean the story was unsuccessful? No, it was successful and here is how. Storytelling is a brand marketing effort but we treat it like direct marketing. Hence, measure it. We measure…

Photos You are Failing Me
I wake up every morning to a very colourful tapestry of photos on social media. It includes photos of food people ate,  to friends they met, to workshops they ran, to speech they gave, to people they coached, to awards they won and many posts start with it is my privilege it is my honour I am delighted to which are all…

Story about Decent and Perfect !
How words shape us! Here is a dinner table conversation with my 12 years old daughter that left me thinking how we need to redefine words. I walked up to the dining table and gave my daughter a big hug. “So, what is it about me that you like mum?” She asked. My response, “many things but I love the fact that …

Storytelling Beats Objectivity
In a meeting, a leader says, “we have a pressing agenda item, we have to make our distribution channel aware of the correct use of our products. Hence, we will be rolling out a training programme for our staff on how to do that.” Now the statement made by the leader aims at immense objectivity and as a result has stripped away…

My Boss Won’t Like Me Storytelling
“Anjali, I love the storytelling work we are doing here today. I will definitely use storytelling skills to inspire my team and engage my customers but I will never use it in front of my boss.” Now, that is a statement I often hear. If you feel this way too, this blog is for you. What kind of stories do bosses want