Storied is clear guide for using stories in the corporate world to make a digital, diversity and data driven change happen. As a result, you will also drive your own corporate success.The frameworks, guiding principles and clear set of actions in the book are based on Anjali’s extensive experience of running large story led projects in corporate organizations for seven years which includes projects such as a $27 million Artificial Intelligence project, increasing gender diversity in a manufacturing factory in Japan and helping pharmaceutical firms tell a better data driven story for faster drug access for patients.

The problem with the current approach to storytelling is that it is shared as one size fits all. As a result, strategies shared to make a connection via storytelling fail in some environments. The advice we get is, tell a story like this and mostly the strategy shared is designed with an assumption that we are telling a story in an inspirational speech on the stage.

But who exactly is the story for is not discussed enough and how exactly to tell it is not shared enough. Some information is available, usually online, for customers, investors, or others who want to inspire team members on values and purpose.

Mostly these environments are non-confrontational, and not always time sensitive.The task is to inspire without too much resistance from the audience. Consequently, most people don’t buy, don’t get inspired, don’t invent  or leave your website.

The assumption that this external facing literature on storytelling makes is that all is well internally. Our employees are so motivated and are ready to work towards making an organization successful. That  is far from the truth. In Storied, we take you to the dark corporate boardrooms where:

• •     The boss is looking at you and looking at the watch simultaneously, asking you to get to the point.
• •     The team is in agreement with you on the next change initiative but doesn't align with you.
• •     You are sharing all the right data but no one is listening.
• •     Despite all efforts you are failing to achieve a healthy level of gender diversity.

Stories at places where corporate politics, disbelief, fatigue and lack of trust exist. Mostly the listener is someone you see everyday, work with everyday, and need to align with everyday.

Want to Know More?

In Storied, Anjali Sharma, founder of Narrative: The Business of Stories, a storytelling practice that specializes in organizational change reveals the three relevant and pertinent stories you can use to make the desired change happen in an organizational setting and drive your own corporate success. The corporate ecosystem’s success is driven through these three stories.

• Digital Transformation: Using stories to successfully implement change initiatives in an organization and be recognised for it. We dig deeper into a specific kind of a change here - Digital Transformation. Since COVID-19 Digital Transformation has been the biggest change organizations are facing.
• Diversity: Using stories to create an understanding around the specific issues that become a roadblock to creating gender diversity and driving innovation.
• Data: Using stories to communicate data driven insights to drive better business outcomes, influence decisions and become a value adding contributor.