Data Storytelling

Florence Nightingale

When Florence Nightingale arrived at the British military hospital in Turkey in 1856, the scene was pretty grim. The mortality rate was high, and the hospital...
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Target’s Pregnancy Prediction Model

Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure...
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Amy Edmondson

In 1991, a first-year PhD student named Amy Edmondson began visiting hospital wards, intending to show that good teamwork and good medicine went hand in hand....
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Beyond War and the BB Demo

The use of vivid details is one way to create internal credibility–to weave sources of credibility into the idea itself.  Another way is to use statistics. ...
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Katherine Johnson

In the early decades of the 1900s, mathematical and technical calculations were made manually rather than by machine. This work required a large workforce to compute...
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Popcorn in the Movies

One Saturday, some unsuspecting moviegoers showed up at a suburban theater in Chicago to catch Mel Gibson’s action flick Payback. They were handed a soft drink...
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