Social Experiment

Elliot Aronson

Your main task this afternoon is to interview the last two candidates for the position of manager on your team. At the close of the second...
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Caroline Criado Perez

It was 2001, and an earthquake had just hit Gujarat, a state in western India. Thousands of people died and nearly 400,000 homes were destroyed. So...
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The London Blitz

During World War II the Germans sought to overtake London. The British military, panicked by their conclusion that there was nothing they could do to stop...
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The Popcorn Experiment

One Saturday, some unsuspecting moviegoers showed up at a suburban theater in Chicago to catch Mel Gibson’s action flick Payback. They were handed a soft drink...
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Beyond War and the BB Demo

The use of vivid details is one way to create internal credibility–to weave sources of credibility into the idea itself.  Another way is to use statistics. ...
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Scott Ginsberg

On a dare – or a bet – Scott Ginsberg wore an event nametag over a weekend while at college. It didn’t take long for him...
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Pam Marrone

One of the rare women leading a public company is Pam Marrone, and her startup, Marrone Bio Innovations, develops natural alternatives to dangerous pesticides. She is...
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Coca Cola

High-tech vending machines installed in two popular shopping malls in Lahore, Pakistan and New Delhi, India – two cities separated by only 325 miles, but seemingly...
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Stephen Hawking

Seemingly bored with the constant hypothesising and speculation on whether time travel may or may not be possible, Stephen Hawking decided he would answer the question...
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Popcorn in the Movies

One Saturday, some unsuspecting moviegoers showed up at a suburban theater in Chicago to catch Mel Gibson’s action flick Payback. They were handed a soft drink...
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