Strategy

Your main task this afternoon is to interview the last two candidates for the position of manager on your team. At the close of the second...

After having a faulty Medtronic catheter thrown at him by an angry surgeon, then CEO Bill George began investigating why he hadn’t known about quality problems...

Dell discovered that it could lower the cost of production by asking ASUSTek to make simple circuit boards inside a Dell computer. As a public corporation,...

In The Heart of Change, John P. Kotter and Dan S. Cohen reproduce a story (‘Gloves on the Boardroom Table’) told by Jon Stegner, most probably the CEO...

In 2011, Scott Guthrie was tasked with leading Microsoft’s fast-growing cloud computing service, called Azure. He went out into the field to get customer’s feedback, and one thing...

In 1990, Jerry Sternin was sent by Save the Children to fight severe malnutrition in rural communities of Vietnam. The Vietnamese foreign minister, having seen many...

Every big data study LEGO commissioned drew the exact same conclusions: future generations would lose interest in LEGO. LEGOs would go the way of jackstraws, stickball,...

Abu Jandal, Osama bin Laden’s former chief body-guard was captured and put in a Yemini prison post 9/11. All attempts to get Abu Jandal to reveal...

One Saturday, some unsuspecting moviegoers showed up at a suburban theater in Chicago to catch Mel Gibson’s action flick Payback. They were handed a soft drink...

The use of vivid details is one way to create internal credibility–to weave sources of credibility into the idea itself.  Another way is to use statistics. ...