Strategy

Jon Stegner and the Glove Story

In The Heart of Change, John P. Kotter and Dan S. Cohen reproduce a story (‘Gloves on the Boardroom Table’) told by Jon Stegner, most probably the CEO...
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Scott Guthrie

In 2011, Scott Guthrie was tasked with leading Microsoft’s fast-growing cloud computing service, called Azure. He went out into the field to get customer’s feedback, and one thing...
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Jerry Sternin

In 1990, Jerry Sternin was sent by Save the Children to fight severe malnutrition in rural communities of Vietnam. The Vietnamese foreign minister, having seen many...
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LEGO and Big Data Insights

Every big data study LEGO commissioned drew the exact same conclusions: future generations would lose interest in LEGO. LEGOs would go the way of jackstraws, stickball,...
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Abu Jandal

Abu Jandal, Osama bin Laden’s former chief body-guard was captured and put in a Yemini prison post 9/11. All attempts to get Abu Jandal to reveal...
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The Popcorn Experiment

One Saturday, some unsuspecting moviegoers showed up at a suburban theater in Chicago to catch Mel Gibson’s action flick Payback. They were handed a soft drink...
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Beyond War and the BB Demo

The use of vivid details is one way to create internal credibility–to weave sources of credibility into the idea itself.  Another way is to use statistics. ...
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Bob Chapman

Bob Chapman, CEO of the manufacturing company Barry-Wehmiller, faced both of those terrible words daily in 2009 as the financial crisis was beginning to wreak havoc...
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Kazuo Inamori

In January 2010, Japan Airlines (JAL) filed for bankruptcy protection under the Corporate Rehabilitation Law with the largest debt of any company since the end of...
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Shigeru Miyamoto

Mario was created by Shigeru Miyamoto, a titan of the video game industry. He joined Nintendo just when it was shifting focus from creating playing cards...
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