Brand Stories

Customer service rep Steven Weinstein answered the call from a female customer who required assistance with an online order for several items. The pair struck up a...

Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure...

Dell discovered that it could lower the cost of production by asking ASUSTek to make simple circuit boards inside a Dell computer. As a public corporation,...

In 2011, Scott Guthrie was tasked with leading Microsoft’s fast-growing cloud computing service, called Azure. He went out into the field to get customer’s feedback, and one thing...

Every big data study LEGO commissioned drew the exact same conclusions: future generations would lose interest in LEGO. LEGOs would go the way of jackstraws, stickball,...

Mario was created by Shigeru Miyamoto, a titan of the video game industry. He joined Nintendo just when it was shifting focus from creating playing cards...

As a designer, Miriam Brafman initially considered starting a design business, or perhaps an e-commerce site. But when she looked for a vendor who could provide...

Melanie Perkins, then 22 and a university drop-out had flown all the way from her home in Perth, Australia, to Palo Alto, California, for the meeting...

Jack Welch says “I blew up a (GE) factory the first year I was there.” I was in mid-twenties then. “I was running a little pilot...

On a dare – or a bet – Scott Ginsberg wore an event nametag over a weekend while at college. It didn’t take long for him...