If you are in Sales, chances are that you have heard of CEB and Google’s finding that 57% of the sales cycling is disappearing.

That is, a large chunk of your potential clients have done their initial research without your input and won’t even give you the chance to pitch for their work.

It's great to have this information, but are we doing something about it? If your answer is, "But we have a social media strategy, web integration strategy, CRM etc."

All that is good and expected but it doesn't change anything because all your competitors have that too.

There is a very simple way to regain the lost ground in your sales process, by getting a very basic skill right, that so few companies do effectively – Sales Storytelling where your sales strategy moves from providing information to insights and you become a memorable trusted advisor.