Last week, a client called and said, “I really need my sales people to be better storytellers. Can you conduct a one-hour storytelling workshop for them?”
To help someone become a storyteller within an hour is a big ask yet not uncommon. Time seems to be a very important topic of discussion when it comes to our learning initiatives but not when we are watching Netflix, browsing or posting on Facebook or Instagram. And that by no means is an accusation. I write this to understand the choices we make.
Here is where my understanding led me to, we become protective of our time when the required task is cognitively demanding because we live in a culture of fun, fast and easy.
In this video Indra Nooyi talks about running two-hour, sales meetings and why she took the time for those meetings. Please take note she mentions the importance of telling a story and the time she took to tell it.
I urge every corporate professional to make communication choices on the basis of effectiveness not on the basis of short time periods.
"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"