Concrete Corporate Storytelling Sticks
To use corporate storytelling to bring an organisation’s goal to life is a good practice.However, if the goal is not concrete, it is highly unlikely you will be able to move people in to action. You will leave a group of motivated employees not knowing what to do next. *In 1960’s when Boeing prepared to launch the design of the 727 passenger…

Storytelling : Tell me about yourself
Tell me about yourself? What is the story you tell when asked that question? If you have ever wondered what is the best answer to that question, then this blog is for you. In 2006 Melbourne, there was a sense of anxiety in the office corridor conversations amongst my team members. A new boss was starting next week. She had a reputation

Storytelling: Practice Doesn’t Make Perfect Alone
Storytelling creates motivation required for any change implementation. This blog is for you if you are like Azira. Azira is responsible for learning and development for a MNC. At the end of each year she thoroughly researches relevant learning opportunities, conducts surveys to find out what is the learning need in her organisation, has conversations at all levels and then puts together…

Storytelling : The Connection Conundrum
Just before dinner last night, my daughter and I were on the phone to my mother. At one stage during the call we had a big laugh. Later, during dinner my husband asked, “ Why were you guys laughing?” I asked him, “Do you want the facts or the story? His response, which I had already anticipated was, “Just give me the

Storytelling : The curse of loyalty to experiences
“A leader supports her people during an organisational change” says a leader I am working with on building an organisational change narrative. When I hear this, I say to the leader, ” The fact that you make this assertion with confidence in your voice, tells me that there are sediments of experiences layered in your memory forming this assertion.” We are loyal…

Corporate Communication Mistakes Brought Down a Company
It was meant to be normal hectic day at work where I would go about managing my responsibilities in distribution and inventory management , working mostly on demands coming from seven retail locations and corporate orders for information technology products. However, as I walked through the main entrance of the modern building with nice big glass doors, something looked different. Local police…