Hyper-targeted Stories
You decide, you are going to create a PDF document with all the information American’s would need to holiday in India. You will research, combine it with your experience and put it online for anyone who needs it. So what will be in the document? A logical mind would develop the document keeping the traveller’s experience in mind, VISA, flights, accommodation etc.…

Storytelling with Shared Emotions
I advocate using a word of emotion in organisational storytelling. For example, notice the difference when I say Statement 1 : ” I ran a project in India and the project failed.”  Statement 2: ” I ran a project in India, the project failed and I am devastated.”  Just because I have added the word devastated, you will now think that I…

Chance
“Anjali, our incident report is filled with information on small accidents that happen everyday. People only pay attention to big accidents .As a result, small accidents occur in high frequency. It’s this low consequence nature of small accidents that prohibit people from paying attention but these small accidents put together create high consequences.”⁣ ⁣ This is what a factory safety officer shared.…

Storytelling Beats Objectivity
In a meeting, a leader says, “we have a pressing agenda item, we have to make our distribution channel aware of the correct use of our products. Hence, we will be rolling out a training programme for our staff on how to do that.” Now the statement made by the leader aims at immense objectivity and as a result has stripped away…

My Boss Won’t Like Me Storytelling
“Anjali, I love the storytelling work we are doing here today. I will definitely use storytelling skills to inspire my team and engage my customers but I will never use it in front of my boss.” Now, that is a statement I often hear. If you feel this way too, this blog is for you. What kind of stories do bosses want

Story or Survey?
You have received employee opinion survey results which reveal to you that people are not very happy in your team. You are frustrated because as a leader you have been doing plenty to make sure people are happy. You now have a number from the survey that gives you information on the levels of happiness in the team but measuring it doesn’t…

Storytelling : How Do Ideas Go Viral?
To study narrative is to examine ourselves. We think in story, process our world through the lens of story, and use storytelling to communicate ideas. One prominent economist believes that stories are the heart of human behavior. He says to understand the power of narrative is to understand financial booms and busts — and to prevent crises from getting worse. Robert Shiller…

Emotion is the Fastest Path to the Brain
We can prove it scientifically. In academic terms, an “emotionally competent stimulus” is any video or photo that elicits a strong emotional reaction. These images can trigger fear, sadness, joy, hope, shock, surprise, or disgust. The turtle video triggers several emotions at once. Once we see or experience an emotionally charged stimulus, the amygdala—an almond-shaped structure in the brain’s temporal lobe—releases neurochemicals…