Storytelling: What do you do when you see a crying baby?
Satya Nadella, CEO of Microsoft tells the story about his first round of interviews at Microsoft about 25 years ago. An up-and-coming Microsoft manager named Richard Tait asked Nadella a question. The question had nothing to do with coding or solving an engineering problem. Instead, Tait asked: “Imagine you see a baby laying on the street, and the baby is crying. What…

Storytelling: Microsoft is Agile?
There are stories we tell ourselves and our worldview is formed based on those stories. Recently, I worked with a digital and innovation team of a leading multinational corporation and one of the story the team told themselves was, SAP the multinational software corporation that makes enterprise software to manage business operations and customer relations stands for Suffer After Purchase. Obviously, this…

Why Storytelling Beats Facts Every time?
Facts may work in a courtroom but they rarely work in marketing. Still, amateur marketers believe that all they need to do is to recite a fact to make marketing successful. Stats like 65,000 likes, 2 million views, 500 comments for a social media campaign rarely equate to business conversions. If facts were enough, no one would sms whilst driving, everyone would…

Storytelling: What do small businesses that became big have in common?
+These are some small businesses that became big and they have somethings in common. Built into thier  marketing is a promise: a promise that you’ll deliver something desirable. And your customers often pay with their attention, trust, or credit cards before they know for sure if your product or service is what they need or want. Sometimes this promise is stated to…