Empathy and it’s relationship with Storytelling
Emphasis on Empathy is theoretically ( can’t say practically ) gaining momentum. However, much like many other concepts like kindness, generosity and gratitude these concepts remain concepts because we don’t really understand them. I am convinced that the problem with lack of demonstration of empathy comes from two areas. 1.Not understanding role of empathy in a  Corporate Setting. 2. Not understanding what…

Storytelling: Microsoft is Agile?
There are stories we tell ourselves and our worldview is formed based on those stories. Recently, I worked with a digital and innovation team of a leading multinational corporation and one of the story the team told themselves was, SAP the multinational software corporation that makes enterprise software to manage business operations and customer relations stands for Suffer After Purchase. Obviously, this…

Why Storytelling Beats Facts Every time?
Facts may work in a courtroom but they rarely work in marketing. Still amateur marketers believe that all they need to do is to recite a fact to make marketing successful. Stats like 65,000 likes, 2 million views, 500 comments for a social media campaign rarely equate to business conversions. If facts were enough no one would sms whilst driving, everyone would…

Storytelling: What do small businesses that became big have in common?
+These are some small businesses that became big and they have somethings in common. Built into thier  marketing is a promise: a promise that you’ll deliver something desirable. And your customers often pay with their attention, trust, or credit cards before they know for sure if your product or service is what they need or want. Sometimes this promise is stated to…

Change Storytelling : Changing Minds
Recently, I had an opportunity to be involved in building a Change Narrative for a leading semiconductor manufacturing company. The factory is on its way to become a Smart Factory. Whilst running the project at one stage I sensed through conversation with the leadership team that most of the factory workers had a view that this drive for automation and robotics is…