The Cambridge Dictionary defines “clear” as: “Easy to understand, hear, read, or see.”
However, many communication attempts fail even when they are easy to understand, hear, read, or see. Why? Because they lack connection. It’s not just clear communication that moves people to action—it’s the connection within it that truly makes an impact.
Take a look at the news today. Much of it is clear, but it doesn’t connect. As a result, it drives no meaningful action or positive outcomes.
When the goal of communication is to connect, storytelling is your most powerful tool.
To learn more about storytelling, check out my book:
Strategic Storytelling: Why Some Stories Drive Your Success at Work But Others Don’t (released August 15, 2024).
This book has been recognized as:
- 4-time Straits Times Best Seller
- #1 Amazon Best Seller in Business Communication Category.
- Wordery Best Seller
- Waterstones Best Seller
- Recognized as a “Must Read” by the Next Big Idea Club. The Book Club curated by bestselling authors Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink.
Stay Storied!
"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"