Concrete Corporate Storytelling Sticks
To use corporate storytelling to bring an organisation’s goal to life is a good practice.However, if the goal is not concrete, it is highly unlikely you will be able to move people in to action. You will leave a group of motivated employees not knowing what to do next. *In 1960’s when Boeing prepared to launch the design of the 727 passenger…

Corporate journalism, a conduit to corporate storytelling
Corporate Storytelling lacks adoption due to its wrong positioning. Gifted, creative, charismatic and confident are words associated with storytellers. And this very association demotivates corporate leaders to want to adopt an identity of a corporate storyteller. Fair enough, I would say, because all the adjectives associated with being a storyteller seem far fetched for a time poor corporate professional. Let’s not forget…

Storytelling: Knowledge is Useless
Knowledge is useless, the problem is that knowledge is not understanding. Storytelling is a great tool to shift knowledge in to understanding. In this blog I share how despite having access to so much knowledge we are unable to retain women in workforce.  Knowledge is something that you accumulate through learning. Understanding is something that you know because you have lived through

Use of Storytelling for Artificial Intelligence 
A real story of the use of Storytelling for Artificial Intelligence. Samantha is the President of a FMCG organization that has launched an AI project. The goal of the project is for every department within the organization to have an AI-led initiative. This has caused some unrest in the non-technical departments who fear AI. One such department is Human Resources. These departments…

Storytelling : Tell me about yourself
Tell me about yourself? What is the story you tell when asked that question? If you have ever wondered what is the best answer to that question, then this blog is for you. In 2006 Melbourne, there was a sense of anxiety in the office corridor conversations amongst my team members. A new boss was starting next week. She had a reputation

Storytelling a Perfect Plan in the VUCA World
Is storytelling a perfect plan even possible in today’s VUCA world? An architect has a plan in place, we call it the blueprint. Blueprint is executed to perfection, or at-least that is the goal. As such an architect’s day to day task is mostly predictable. A gardener however, deals with immense uncertainty. She is not sure if the seed will become seedling,…

Storytelling: Practice Doesn’t Make Perfect Alone
Storytelling creates motivation required for any change implementation. This blog is for you if you are like Azira. Azira is responsible for learning and development for a MNC. At the end of each year she thoroughly researches relevant learning opportunities, conducts surveys to find out what is the learning need in her organisation, has conversations at all levels and then puts together…