How Kara Goldin’s communication skills helped her turn an idea into a $150M brand
Kara Goldin, the founder and CEO of Hint Water, turned an idea that struck her one day at the kitchen table into a $150 million a year business. Along the way to building a popular lifestyle brand, Goldin discovered the power of storytelling to grab attention and attract loyal customers. “It’s really important to bring your personal story into the brand…

Storytelling : Correct Versus Connect
Make your messages correct. Since we were in school we have been taught to do so. But correct is a given, our key differentiating factor is  in how we make these messages connect. Understand this, Telling a child,  “Do not eat too much sugar” is a correct message Telling an employee, “If we do not change our ways of working, we will…

Storytelling, Call for action
A senior banking professional and I built a story on cyber security. We both were ready to put our hand on our heart and say, ” This is the story that will drive the desired outcome. It will work.” We knew people will understand the importance of cyber security once we tell this story but is that really the goal of storytelling?Is…

Storytelling : The curse of loyalty to experiences
“A leader supports her people during an organisational change” says a leader I am working with on building an organisational change narrative. When I hear this, I say to the leader, ” The fact that you make this assertion with confidence in your voice, tells me that there are sediments of experiences layered in your memory forming this assertion.” We are loyal…

Skills Inflation
For a long time we clapped for talent. Then we learnt that talent indeed is overrated but skills can be acquired by making an effort. As a result, some of us started clapping for the effort that went in to acquiring a skill. That clap became a motivating factor for many to acquire skills. The digital world contributed towards to skills acquisition…

Obscure
You developed the courage to show up on LinkedIn. You worked hard on your maiden post and finally pressed, post. Now, the wait begins, you will repeatedly check the data on likes, comments and views. It is human to do that.May be you will also notice someone else’s average or below average post getting plenty of likes and views. You are now…

3 of 3: Data Storytelling:Obvious to None Analysis
If you have not read the introduction to this blog series, we recommend you read it  here . This blog is a part of 3 part blog series where we have learnt a sequence of analysis method used by radiologists and using that knowledge created a sequence of analysis method for data analysts. In this blog post we cover how best to…