Indispensable
I have known Sam ( not his real name )  for a decade now. He is a good friend. In many of our conversations, I have tried to allure him to work for me. He is that good! Last year for family reasons Sam took a year off. He is now in the process of looking for a job. He is clear…

Storytelling : Women in Boardrooms Part 1 of 5
Boardroom communication challenges for women, in a corporate setting is a less discussed topic. A lot has been written about ways women can find their voice on a stage. Prerequisites of an effective stage delivery are Credibility, that based on your track record and experience you are trusted to speak on the topic. Self confidence, that you yourself believe that you are …

Brand Storytelling : Likes
I am driving and listening to BBC Business Radio. I hear a conversation on LinkedIn likes & endorsements .The radio commentator expresses that LinkedIn Likes & endorsements are a fatally flawed strategy and criticises it further by saying, “it is nothing more than- I scratch your back and you scratch mine strategy. Having closely observed so much of the likes activity on…

Choice Chaos
Shall I go to this training programme or that? Shall I run today or do yoga? Shall I read a book or an article? There is plenty of choice which triggers  delayed decision making because we want to make the right choice. When you find yourself in a choice chaos and the answer seems non obvious. Then, you are merely delaying decision…

Perils of Limited Scheduled Preparation 
Preparation, is the thing that you do or time you spend preparing for something.
Quite often we schedule preparation for a performance like performance in exams, in giving a speech, running a marathon etc for a limited period before the actual performance day.
However, If you are looking for a remarkable performance, that limited scheduled preparation is merely polishing, refining, crystallising and …

On Asian Leaders & Storytelling
In Asian culture, a high premium is traditionally put on being right . And the best way to avoid being wrong is to not say anything at all. And anyone who is puts a premium on being right will hesitate to subscribe to storytelling. Why? Because for business professionals it is relatively still a new way of communicating in Asia. And anything…

Storytelling & Youtube Views
About 3 years ago we developed a story for a leading hospital in Vietnam. The story was published on Youtube and has garnered only 890 views as of today. Does that mean the story was unsuccessful? No, it was successful and here is how. Storytelling is a brand marketing effort but we treat it like direct marketing. Hence, measure it. We measure…