Storytelling: Why do women UPSPEAK?
My client Ann ( not her real name ) and I have been working on a story that conveys a very simple point- data insights influence decision making. Ann will be delivering the story to the key stakeholders today. Whilst presenting she changes something unknowingly. Instead of concluding the story with confidence and saying, ” So, that is a great example of…

Storytelling : A Kueh Lapis Story Influences Decision Making
A group of government officials have come up with an idea, to launch a website that informs traveller’s coming into Singapore what they can and can’t bring into the country. They are required to present this idea to senior officials for a project sponsorship. Thier presentation begins with explaining the problem. The problem statement is projected on the slide For people travelling…

Data Storytelling: Is Data Evidence Enough?
In the past, data was only available to researchers and scientists but now we are inundated with data. This data inundation has led to many problems. One of them is instead of using data to influence decisions we are using data as an evidence alone. But the question we have to ask ourselves is when does data like 36,000 employees, 36 locations,…

Data Storytelling 4 Min Video By Hans Rosling
Hans Rosling’s 200 Countries, 200 Years, 4 Minutes – The Joy of State – BBC Four video published in November 2010 is still one of my favourite examples of Data Storytelling. Many credit data visualisation and technology used for this amazing video but in my view the beating heart of this fantastic data storytelling video is Hans Rosling’s ability to storytell. I…

Storytelling: Sesame Street Story-tells
“Our head of sales, Natalie is excellent.. and I wish everyone was like her.” “Mariam is top of class in her grades, hope all students can become like her.” “Sandy is a great writer, she always comes up with best articles.” We have all heard such statements and perhaps rolled our eyes when listening to them too! Often the teller of these …

Dry Storytelling
Keeping a story dry simply means removing details from it. There are occasions in a corporate setting that demand a dry story. Last month I was working with a multinational food-products corporation in China. Along with my client Maria ( not her real name ) I was working on a story that could convey the following key message, Consumers prefer small brands

Storytelling : When Making A Case Tell A Story
For many, making a case and storytelling sit at two ends of the credibility spectrum. A common belief is that one is fact based and the other is made-up. This perception, reinforced by corporate communication experts couldn’t be further from the truth. In case making, credibility plays a vital role. Credibility in a court is the degree to which the Judge or…