Does a data analyst always need to data storytell?
Mariam works for an e commerce company as a marketer. She gets relevant and role specific insights from the dashboard of the analytics platform her company uses. She is empowered to make decisions based on the insights she discovers, she has a track record of good decision making and is acknowledged for her great work. Up until this stage, she is doing…

“I have COVID- 19 symptoms”
“I have COVID-19 symptoms and I won’t be able to get on the call today.” This is what a Switzerland based client wrote last week. Just an hour later, another client wrote informing me that she will not be able to conduct the project update as per the scheduled because her grandmother has passed away due to COVID – 19 and three…

A question that will get you the real story
You open your emails and you are excited that there is indeed an email from a client you were expecting to hear from. The email reads like this, Dear XX, Your proposal and ideas were really good but we have selected another company that is more suited to our needs.  Thank you for your efforts and we look forward to future collaborations…

Storytelling for Women : Fighting failures
Eve is head of communications for a multinational organization. She called me for help in preparing a talk on trade law changes and their impact in her industry. I asked, “Where do you want my help? Content? Delivery? Something else?”
Her response: “None of those. I have anxiety about this talk.” Anxiety? Isn’t that a medical problem? I suggested we meet and

The First Woman Story
It’s 22 September 2019, at 8.15 a.m., and I’m on the Shinkansen (Japanese bullet train) travelling from Fukuoka to Hiroshima. I receive a  message from my husband. The message contained the google doodle for the day that linked to an article about the first woman, a Japanese, to climb the Mount Everest. The newspaper’s article heading read, “Junko Tabei: Google Doodle celebrates…

A Mirage of Relationships
A kitchen that is used, gets messy. A baker who bakes, gets burnt. A foot that runs, has scars. A mother who cares, disciplines. A wife who loves, gives feedback. A teacher who is passionate, pushes harder. A friend who is sincere, speaks truthfully. None of the above, a messy kitchen, being burnt, having scars, disciplining, giving feedback, pushing harder, speaking truthfully…

Storytelling : Tactical Titles
Here is how a story was titled : Announcing the launch of the cloud migration webinar. This is clearly a tactical title, a title that informs the tactic or put simply, informs what we are doing. Tactical titles do not address the “why” of the webinar. As a result, they fail to connect with the emotional state of the person we intend…

A Before and After Data Story
“There are 4,000 people listening to you in this webinar.” “There are 300 people, who have registered for your speaking engagement today.” “There are 200 people dialling in from around the world to hear you speak.” These are some statements I am grateful to have heard over the last one month. Every time I heard these statements, I would first be filled…

Activate Visualisation: An important rule of storytelling
As a leader you witness sinking morale in your organisation due to factors outside of your control. You are confident that employee care will always be your top priority no matter what the situation. In fact, putting employees care has been the company’s priority since its inception. Today, you want to remind people how they have been cared for all these years…

Story for some and not for everyone
Repeatedly, we make the mistake of following the traditional path to making a change happen by doing the following. We find the problem. We figure out a solution. We tell the story of the solution aka marketing our solutions. Where in this process do we ask ourselves the question, “Who is the audience?” Now, you may turn around and say, the story…