Sales versus Care Story
Everyday, online and offline, I come across people who position their brands or brands they work for as, Sales Enablers. They make use of a certain type of a language, often infused with statements like Want to sell more? Want to make more profit? Want to drive leads? Want to close that dream lead of yours? Use of such a language signals…

Storytelling : Women In Boardrooms Part 3 of 5
YEARS ago, while producing the hit TV series “The Shield,” Glen Mazzara noticed that two young female writers were quiet during story meetings. He pulled them aside and encouraged them to speak up more. Watch what happens when we do, they replied. Almost every time they started to speak, they were interrupted or shot down before finishing their pitch. When one had…

Chance
“Anjali, our incident report is filled with information on small accidents that happen everyday. People only pay attention to big accidents .As a result, small accidents occur in high frequency. It’s this low consequence nature of small accidents that prohibit people from paying attention but these small accidents put together create high consequences.”⁣ ⁣ This is what a factory safety officer shared.…

Shift from Imagine to a Story
I am working with a  digital team of a leading MNC on making sure data we present is not dry and wrapped with a compelling story. The slide or the visual we are working with shows the trend of increase in PC demand over the last 6 months in their organisation. The presenter comes in front of the room and says, “can…

Indispensable
I have known Sam ( not his real name )  for a decade now. He is a good friend. In many of our conversations, I have tried to allure him to work for me. He is that good! Last year for family reasons Sam took a year off. He is now in the process of looking for a job. He is clear…

Storytelling : Women in Boardrooms Part 1 of 5
Boardroom communication challenges for women, in a corporate setting is a less discussed topic. A lot has been written about ways women can find their voice on a stage. Prerequisites of an effective stage delivery are Credibility, that based on your track record and experience you are trusted to speak on the topic. Self confidence, that you yourself believe that you are …

Brand Storytelling : Likes
I am driving and listening to BBC Business Radio. I hear a conversation on LinkedIn likes & endorsements .The radio commentator expresses that LinkedIn Likes & endorsements are a fatally flawed strategy and criticises it further by saying, “it is nothing more than- I scratch your back and you scratch mine strategy. Having closely observed so much of the likes activity on…