In 2011, Scott Guthrie was tasked with leading Microsoft’s fast-growing cloud computing service, called Azure.
He went out into the field to get customer’s feedback, and one thing became very clear. The Azure technology was good, but it was hard to use. Guthrie knew Azure wouldn’t be able to meet its growth targets until it was much more customer-friendly. So what did he do to change things?
He called an off-site meeting with senior managers and gave them the challenge of building an application in Azure, just as one of their customers might.
This challenge wasn’t meant to be difficult, but the team struggled. Some execs couldn’t use certain features, and others couldn’t even work out how to sign up.
As a result, the team, slightly embarrassed by the revelations resolved to fix the problems, and by the second day, they built a plan to rebuild Azure.
The interesting thing about Guthrie’s approach is that he didn’t share his findings from his meetings with customers. Instead, he created a situation where his audience could replicate his discovery, making it their own insight. The “aha” moment happened in the minds of the audience. And once the problems became vivid in their minds, their thoughts immediately turned to solutions.
*Source: https://saffroninteractive.com/elearning-transform/
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