This blog is for you if you wonder, How can I best answer consumers question, ” What exactly can your product do for me?”
Recently I worked with a leading global telecommunications company that makes several different types of products. My job was to work with the Product Heads and build a narrative around each product.
After a few days of work…
This blog focuses on the key reason why most productivity tools never make organisations as productive as they should.
I have a vivid memory of being in the middle of a busy working day and an Outlook invite landed in my inbox with a Subject line : Salesforce Training.
I opened the invite. There was long paragraph in the notes that seemed…
This is blog is about the frustration of working in large teams where we all do our own assigned task and aspire to achieve the results with efficiency. Quite often, we never achieve the efficiency we aim for even though we are very clear about who is doing what.
I have personally been in several such roles and hated them because I…
Recently I asked a Product Manager of a Telecommunications Organisation ” What about your job is most frustrating”?
His answer, ” Taking a new product to market because we always go to market under resourced. The argument we face from other teams is, There is no guarantee that this product would succeed and we are not willing to put resources towards it.…
One of the tools that Product Sales People use to sell a product is called Product Matrix. Lets say my product is Office 2010 suites.It looks something like the table below
This is a bad example of product storytelling but we think we have it all covered in this table
Why is this a bad example of product storytelling ?
By showing…
This blog is about a fascinating story of *Alex ( a telecommunication product manager ) who makes a product successful by not selling it to the big boys ( the most powerful organisations)
Alex joined a telecommunication company as a product manager. In his new role he was tasked to manage a new product and his boss said, ” Alex, wouldn’t it…