Quick Tips and Techniques
Everyone wants quick tips and techniques. Subject matter experts are invited to events to teach quick tips and techniques. I am several times introduced as someone who can give quick tips and techniques on Storytelling. But here is the reality, quick tips and techniques are not the key differentiator between loser and winners. So when someone says to you publish a blog…

UNTUCKit: A Brand Story in 47 Words
Your customers don’t buy a product; they buy a story. If they like the product, they’ll share the story with a wider audience. The two entrepreneurs behind the fashion retailer UNTUCKit understand the power of story to sell a brand. And they know the power of simplicity in telling that story. This week UNTUCKit announced its first overseas expansion. With more than…

Cost Saving Not at the Cost of Brand Experience
In an uncertain world, we seek for certainty. When managing business profitability, cost saving strategy brings that certainty and as result we latch on to it. And then we build tactics around the strategy of cost saving.  Here are some tactics of a 5 Star Hotel to live the cost saving strategy: Remove coffee and tea urns and replace them with sachets…

Trust in a Low Trust Digital World
This year, after many years of avoiding global expansion opportunities, I took a leap of faith and set up a couple of new offices. Despite great opportunities and offers, the thought of setting up new offices in new countries has never been exciting. Not exciting because it required developing new relationships. New relationships with clients, vendors, new team members etc. The foundation…

Running Training Vs. Corporate  Training
When I train for a marathon, there is a 16 weeks of training programme I must follow at the least.  The training programme is crafted with care. It has dimensions that make my performance better, such as, mileage, hills, strength training etc. Over the 16 weeks I must turn up again and again and whilst I may say, “I am training” what…

The Conundrum of Communication
You want to make a change happen. You tell a story of why the change is required to your boss. Your boss listens to you and says,“why did we not make this change happen 3 years ago?” You feel your communication has failed. However, you only feel that way when you are communicating for acknowledgement and not for making the change happen.…