Strategy

05 Nov

Your customers don’t buy a product; they buy a story. If they like the product, they’ll share the story with a wider audience. The two entrepreneurs behind the fashion retailer UNTUCKit understand the power of story to sell a brand. And they know the power of simplicity in telling that story. This week UNTUCKit announced its first overseas expansion. With more than…

17 Nov

What builds Organisations? Most Definitely Not Likes & Followers

Our insecurities around social media Likes and Followers has created business for some people. In today’s day and age it is very easy to feel insecure when you do not have as many likes as someone else but we have to remember is number of likes and Followers is always the wrong thing to chase. It is easy to build crowd. Trust…

16 Feb

Storytelling : No, I am not putting lipstick on a pig

Last year after I had finished presenting at an event, an audience member came up to me and said, ” So, storytelling is like putting lipstick on a pig” I looked at him and calmly asked,” what do you mean?” He replied, ” No, I don’t mean it like its a futile attempt to disguise the true nature of something, but what…

23 Jun

A couple of months ago I was working with a senior female executive working for a multinational organization and my task for the project was to coach her for an upcoming internal interview. We were focussed on building a capability to story tell on her feet. At one stage of the coaching we were working on a narrative on strategic priorities of…

Strategy

UNTUCKit: A Brand Story in 47 Words

What builds Organisations? Most Definitely Not Likes & Followers

Storytelling : No, I am not putting lipstick on a pig

Perfect number of Strategic Priorities