Data Storytelling

The biggest roadblock to effective data storytelling is this statement I hear repeatedly, “But I don’t know what the insight is.” I stumbled upon a sequence of analysis used by radiologists that can help data analysts overcome this roadblock. And this blog series is my attempt to create a sequence of analysis for data analysts for effective data storytelling.   What can…

Mariam works for an e commerce company as a marketer. She gets relevant and role specific insights from the dashboard of the analytics platform her company uses. She is empowered to make decisions based on the insights she discovers, she has a track record of good decision making and is acknowledged for her great work. Up until this stage, she is doing…

“There are 4,000 people listening to you in this webinar.” “There are 300 people, who have registered for your speaking engagement today.” “There are 200 people dialling in from around the world to hear you speak.” These are some statements I am grateful to have heard over the last one month. Every time I heard these statements, I would first be filled…

On 14 July 2016, I wrote a blog Data tells you what’s happening. Stories tell you why it matters with the following featured image. Today, as I look back I can see how I was wrong to use an image that speaks about data being less than stories. In my storytelling work, I have always witnessed a war between stories and data,…

We want to introduce a change in our organisation, we put together a powerpoint with charts, graphs, reasons and benefits. When we finished our presentation everyone in the room has all the information and knowledge. They might even agree but would they change? Perhaps not. Carmine Gallo in his Forbes article elaborates this point,  Big numbers rarely spark action, but a sea…