Identity Story
I am Jane and I am 41 years old. is a very different statement than I am Jane, 41 years old and I am a runner. In the first case, there’s not a lot I can tell about your “am”. It gives me some facts about you and no real insight in to your character. In the second, I get to know…

I want to be Popular Story
When I was growing up only credible people became popular. And to become popular they had to have done something in life. There was a strong barrier to entry in to the playground called, ‘for popular people only” Social media changed everything, it now allows people to become popular without having done very much. Here are some new popularity tactics Vanity will…

The Digital Skill We Don’t Teach
I can’t possibly tell my 12 year old to not be on social media. Soon enough she will be there. But what I can do, is to teach her the best use of it as I am figuring it out too. One of the biggest downsides of social media, for young girls in particular, is this overwhelming pressure that comes from the…

UNTUCKit: A Brand Story in 47 Words
Your customers don’t buy a product; they buy a story. If they like the product, they’ll share the story with a wider audience. The two entrepreneurs behind the fashion retailer UNTUCKit understand the power of story to sell a brand. And they know the power of simplicity in telling that story. This week UNTUCKit announced its first overseas expansion. With more than…

Trust in a Low Trust Digital World
This year, after many years of avoiding global expansion opportunities, I took a leap of faith and set up a couple of new offices. Despite great opportunities and offers, the thought of setting up new offices in new countries has never been exciting. Not exciting because it required developing new relationships. New relationships with clients, vendors, new team members etc. The foundation…

Running Training Vs. Corporate  Training
When I train for a marathon, there is a 16 weeks of training programme I must follow at the least.  The training programme is crafted with care. It has dimensions that make my performance better, such as, mileage, hills, strength training etc. Over the 16 weeks I must turn up again and again and whilst I may say, “I am training” what…

Storytelling: Why do women UPSPEAK?
My client Ann ( not her real name ) and I have been working on a story that conveys a very simple point- data insights influence decision making. Ann will be delivering the story to the key stakeholders today. Whilst presenting she changes something unknowingly. Instead of concluding the story with confidence and saying, ” So, that is a great example of…