Hyper-targeted Stories
You decide, you are going to create a PDF document with all the information American’s would need to holiday in India. You will research, combine it with your experience and put it online for anyone who needs it. So what will be in the document? A logical mind would develop the document keeping the traveller’s experience in mind, VISA, flights, accommodation etc.…

Storytelling: Popular is not Better
I am sitting at an auditorium watching kids perform classical Indian dance. One after the other group of kids are coming on the stage and performing. Then one group suddenly starts to get a lot of claps. Every 2 – 3 mins people would clap and I would too but not because I thought it was good but because everyone clapped, I…

Have You Ever Seen An Elevator Pitch in Action?
It takes 40 seconds to ride an elevator to the 61st floor of the Salesforce tower in San Francisco. On the day of the pitch competition, the elevator doors opened and inside stood Salesforce President and Chief Product Officer, Bret Taylor. The door closed and the elevator started to rise. Mars Mundy, one of the eight finalist had a frustrating experience with…

Selling With Stories? What Are The Elements Of Stories?
When you sell, it’s most likely that your preparation before communication with your customers starts with answering questions like these, So, what are we going to say? What are our unique selling propositions? How are we different from our competitors? These questions come naturally to our minds because of how we have been trained over the years. However, we are rarely taught…