Last week, a client called and said, “I really need my sales people to be better storytellers. Can you conduct a one-hour storytelling workshop for them?”
To help someone become a storyteller within an hour is a big ask yet not uncommon. Time seems to be a very important topic of discussion when it comes to our learning initiatives but not when …
You decide, you are going to create a PDF document with all the information American’s would need to holiday in India. You will research, combine it with your experience and put it online for anyone who needs it.
So what will be in the document?
A logical mind would develop the document keeping the traveller’s experience in mind, VISA, flights, accommodation etc.…
I am sitting at an auditorium watching kids perform classical Indian dance. One after the other group of kids are coming on the stage and performing. Then one group suddenly starts to get a lot of claps. Every 2 – 3 mins people would clap and I would too but not because I thought it was good but because everyone clapped, I…
It takes 40 seconds to ride an elevator to the 61st floor of the Salesforce tower in San Francisco. On the day of the pitch competition, the elevator doors opened and inside stood Salesforce President and Chief Product Officer, Bret Taylor. The door closed and the elevator started to rise.
Mars Mundy, one of the eight finalist had a frustrating experience with…
When you sell, it’s most likely that your preparation before communication with your customers starts with answering questions like these,
So, what are we going to say?
What are our unique selling propositions?
How are we different from our competitors?
These questions come naturally to our minds because of how we have been trained over the years. However, we are rarely taught…
I am aware that you are reading this blog to find out the answer to the question, “Why Abu Jandal, Osama bin Laden’s former chief bodyguard’s decision to not disclose information to his interrogators changed?” I will get to that, but let us start by creating an important connection between the answer and what we can learn from it.
In my Sales …
Building genuine trust in the Digital World is not that hard if you don’t abscond digitally. The message in this blog is specifically for the sales professionals, but learnings can be applied by anyone who is keen to learn about building trust in the digital world.
Let us start by looking at how we buy a service in a digital world.
When…
The role of Emotion in Sales Storytelling
A couple of years ago I had just finished running a Storytelling Workshop for a multinational computer technology corporation when I felt rather disappointed with the outcome. The client was happy but I was not.
Why?
Because one of the participants actually cried whilst delivering a story, and that to me was not the desired…
Sales Storytelling: Pitching not just In Person but via Email, Twitter and with One Word
I read Daniel Pink’s book To Sell Is Human: The Surprising Truth About Moving Others, a couple of years ago and one of my favourite chapter in the book is on Pitching. This chapters explores 6 effective ways to pitch along with examples
You can watch…
Sales Storytelling : The Elevator Pitch has the wrong focus. The focus on time is so great that we forget to get our message across.
Less than 5 years ago, I was a Business Director of a leading global Marketing Group. One day my boss said, “We have to work on our elevator pitch.” My response, ” Why do we need an…
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