Storytelling : A Kueh Lapis Story Influences Decision Making
A group of government officials have come up with an idea, to launch a website that informs traveller’s coming into Singapore what they can and can’t bring into the country. They are required to present this idea to senior officials for a project sponsorship. Thier presentation begins with explaining the problem. The problem statement is projected on the slide For people travelling…

Storytelling: Sesame Street Story-tells
“Our head of sales, Natalie is excellent.. and I wish everyone was like her.” “Mariam is top of class in her grades, hope all students can become like her.” “Sandy is a great writer, she always comes up with best articles.” We have all heard such statements and perhaps rolled our eyes when listening to them too! Often the teller of these …

Dry Storytelling
Keeping a story dry simply means removing details from it. There are occasions in a corporate setting that demand a dry story. Last month I was working with a multinational food-products corporation in China. Along with my client Maria ( not her real name ) I was working on a story that could convey the following key message, Consumers prefer small brands

Storytelling : When Making A Case Tell A Story
For many, making a case and storytelling sit at two ends of the credibility spectrum. A common belief is that one is fact based and the other is made-up. This perception, reinforced by corporate communication experts couldn’t be further from the truth. In case making, credibility plays a vital role. Credibility in a court is the degree to which the Judge or…

Storytelling Presentations: Bullet points are such a bad idea
Sundar Pichai, Jeff Bezos, Elon Musk, Richard Branson, and most of the world’s most inspiring speakers, do not use bullet points. Why don’t they use bullet points? If you have bullet points, you are making the audience listen to you and read the bullet points. That creates cognitive load. *University of Washington biologist, John Medina, has done extensive research into persuasion and…