Storytelling : Tactical Titles
Here is how a story was titled : Announcing the launch of the cloud migration webinar. This is clearly a tactical title, a title that informs the tactic or put simply, informs what we are doing. Tactical titles do not address the “why” of the webinar. As a result, they fail to connect with the emotional state of the person we intend…

Activate Visualisation: An important rule of storytelling
As a leader you witness sinking morale in your organisation due to factors outside of your control. You are confident that employee care will always be your top priority no matter what the situation. In fact, putting employees care has been the company’s priority since its inception. Today, you want to remind people how they have been cared for all these years…

Story for some and not for everyone
Repeatedly, we make the mistake of following the traditional path to making a change happen by doing the following. We find the problem. We figure out a solution. We tell the story of the solution aka marketing our solutions. Where in this process do we ask ourselves the question, “Who is the audience?” Now, you may turn around and say, the story…

Corporates Should Not Create Compulsory Courses!
At the start of each year, corporate organisations generally allocate a certain budget for learning and development. To ensure this budget is used effectively, a learning needs analysis is carried out. Workshops are designed. Learning partners and venues are carefully chosen. The courses are then rigorously socialised to get optimal number of participants. However, the most important thing seems to be amiss…

You spoke well but didn’t communicate well
While I was in high school, I lost a debate competition. I was devastated, especially because before the results were announced so many people had walked up to me and said, “You spoke so well.” I was quietly confident that the trophy would be mine but to my shock that didn’t happen. Perplexed, I went to my teacher. I was hoping that

Storytelling with Shared Emotions
I advocate using a word of emotion in organisational storytelling. For example, notice the difference when I say Statement 1 : ” I ran a project in India and the project failed.”  Statement 2: ” I ran a project in India, the project failed and I am devastated.”  Just because I have added the word devastated, you will now think that I…

Sales versus Care Story
Everyday, online and offline, I come across people who position their brands or brands they work for as, Sales Enablers. They make use of a certain type of a language, often infused with statements like Want to sell more? Want to make more profit? Want to drive leads? Want to close that dream lead of yours? Use of such a language signals…

Chance
“Anjali, our incident report is filled with information on small accidents that happen everyday. People only pay attention to big accidents .As a result, small accidents occur in high frequency. It’s this low consequence nature of small accidents that prohibit people from paying attention but these small accidents put together create high consequences.”⁣ ⁣ This is what a factory safety officer shared.…

Shift from Imagine to a Story
I am working with a  digital team of a leading MNC on making sure data we present is not dry and wrapped with a compelling story. The slide or the visual we are working with shows the trend of increase in PC demand over the last 6 months in their organisation. The presenter comes in front of the room and says, “can…