Why every CEO should build a personal brand?
A study by Weber Shandwick and KRC Research says 44 percent of a company’s market value is directly linked to the CEO’s personal brand. Here’s some more detail–that same study said that when a CEO has a good reputation (which is another word for “personal brand), they are better able to attract investors, positive media attention, and talent. They also retain talent…

Leadership Storytelling : Emotions and Work don’t go together
  Last week I attended an online Book Club with David Hutchens on his new book Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers I asked a question during the book club conversation which was : In the corporate world the moment you mention that emotions are important in stories without a doubt you get rolling…

Change Management Storytelling? Don’t Tell, just demonstrate Part 2 of 2
You are responsible for leading a change management project and you believe in that change. Carol Dweck, a researcher at Stanford University describes this belief as a Growth mindset. Contrary to your Growth Mindset, there are people with a Fixed Mindset who don’t believe in the change you wish to implement and are surreptitiously second-guessing and undermining everything you are…

Best told stories from Steve Jobs
Happy Birthday Apple! We all know Apple as one of the finest technology brands but apart from technology lessons  Apple has taught us some psychology lessons too. On Apple’s 38th Birthday today, as a Business of Stories, I want to share one of the best told stories from Steve Jobs that I have enjoyed, learned, applied and benefited from https://www.youtube.com/watch?v=zkTf0LmDqKI After watching…