Storytelling For Presentations
Presenting is marketing because what are presentations for? To promote or sell an idea, product or service? The primary goal of the presenter is to sell an idea to the audience, and the best, most effective way to do that is through telling stories. Here are 3 simple questions you can ask yourself when crafting compelling story led presentations. 1. What’s the…

How the 18 Min Rule of TED Talks influenced my Storytelling Workshops
Learning from a workshop is not a framework and methodology hoarding exercise. For all my Strategic Storytelling Workshops I suggest tailored content to the key client contact beforehand. I make these suggestions based on audience profiling that I do prior to the workshop. Almost always, my key contact asks me, “Can we cover more content?” For them, the rationale is, it takes…

Storytelling for Interviews Part 1 of 2
Recently, I had the opportunity to deliver a session on Organisational Storytelling to post graduate students of one of Singapore’s most reputed universities. Over these two days of engagement, the students and I worked on lots of scenarios, like communicating your idea to investors, presenting with stories, making a case using stories, and so on.  At one stage over the two…