Brand Storytelling

18 Feb

Kara Goldin, the founder and CEO of Hint Water, turned an idea that struck her one day at the kitchen table into a $150 million a year business. Along the way to building a popular lifestyle brand, Goldin discovered the power of storytelling to grab attention and attract loyal customers. “It’s really important to bring your personal story into the brand…

05 Nov

Your customers don’t buy a product; they buy a story. If they like the product, they’ll share the story with a wider audience. The two entrepreneurs behind the fashion retailer UNTUCKit understand the power of story to sell a brand. And they know the power of simplicity in telling that story. This week UNTUCKit announced its first overseas expansion. With more than…

28 Aug

I am driving and listening to BBC business radio. I hear a conversation on LinkedIn about “likes” and “endorsements.” The radio commentator expresses that LinkedIn “likes” and “endorsements” are a “fatally flawed strategy” and criticises it further by saying, “it is nothing more than “I scratch your back and you scratch mine’ strategy.” Having closely observed so much of the “likes” activity…

02 Jul

About 3 years ago we developed a story for a leading hospital in Vietnam. The story was published on Youtube and has garnered only 5000 views as of today. Does that mean the story was unsuccessful? No, it was successful and here is how. Storytelling is a brand marketing effort but we treat it like direct marketing. Hence, measure it. We measure…

28 Mar

Ever been in a situation when you are in a meeting and someone says something you don’t understand? Most likely, you didn’t ask because you were ashamed of how ill informed you were. Well, contrary to your belief, you are not ill informed but there is just something new for you to learn. Here are 3 stories of similar situations, one of…

18 Mar

“We want to tell our story.” “We want to tell it fast, 90 seconds maximum.” “We want people to understand what we do.” We want people to know why are we different from others.” “We want data in the story that brings credibility.” These are some not all of the “We wants” I hear from brand marketers when we work on a…

29 May

*We believe that wine tastes better in a $20 glass than a $1 glass. We believe that the $200 silver ring when put in a blue Tiffany box is worth $500. *We believe that an $80,000 Porsche Cayenne is cooler than a $36,000 VW Touareg, which is virtually the same car. *We believe that $225 Pumas will make our feet feel better

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15 Aug

Chobani sells yoghurt so does Yoplait. Chanel sells lipstick so does Loreal. Nike sells fitness apparel so does Adidas. What is the difference? Often times, the biggest difference between two products that do the same thing is the story that they tell, and how people relate to it. Watch this 20 min video in which Tim Riley, who heads up the online…

14 Jul

If you found time spent with us valuable and would like to receive an infographic of our content presented to you on 14 July 2015 Please write to us in the comment section. We promise never to rent, sell or misuse your email. All you need to do is copy and paste this content in the comment box below. Yes, I would…

29 May

We like to think that when we take medication, it has an unfailing ability to get to where it is required in the body to treat the illness. But do you know, the cells we are trying to treat themselves can block entry to the drug because they think it’s something foreign and potentially harmful. Basically, I don’t know you, I don’t…

Brand Storytelling

How Kara Goldin’s communication skills helped her turn an idea into a $150M brand

UNTUCKit: A Brand Story in 47 Words

Brand Storytelling : Likes

Storytelling & Youtube Views

Storytelling: Woop Woop, C- Level and Yoghurt Story

Brand Storytelling : How Stories Can Boost Donations.

Storytelling: Your Business Plan Will Not Work Without This

Storytelling is the only differentiator

Storytelling for Technology led solutions

Change Management ? Trojan Storytelling Part 1 of 2