In the corporate world, there’s a strong emphasis on making or getting straight to the point. This stems from the time-constrained nature of corporate life, where achieving results within tight deadlines often takes precedence. Saving time by focusing on key messages seems logical.
However, while we may successfully make a point, the ultimate goal of communication isn’t to make a point—it’s to make people take an action willingly. The real objective is to lead others to a place where they not only grasp the message but also feel empowered to own the decisions and choices it presents.
To achieve this, adding a compelling story to your point is essential. A well-crafted story bridges the gap between understanding and action.
If you’re eager to explore practical ways to integrate storytelling into your communication as a corporate professional, check out my book, Strategic Storytelling: Why Some Stories Drive Your Success at Work But Others Don’t. Released on August 15, 2024. The book is
- 4-time Straits Times Best Seller
- #1 Amazon Best Seller in Business Communication Category.
- Wordery Best Seller
- Waterstones Best Seller
- Recognized as a “Must Read” by the Next Big Idea Club. The Book Club curated by bestselling authors Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink.
Stay Storied!
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"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"
"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"
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