Strategic Storytelling : Why Some Stories Drive Your Success at Work But Others Don’t

Apologies for my absence from blogging—I’ve truly missed it. Writing regularly has been a crucial part of my growth journey, and I’ve felt its absence keenly.

For the longest time, I believed that becoming better at our craft came from simply doing good work. Then I realized that real growth comes not just from doing, but from reflecting on what we do. Now, I’ve reached a phase where I believe that growth is complete only when doing and reflecting are followed by writing.

I have two exciting updates to share:

1. I’m back to blogging! If you’re looking to get better at your craft, I encourage you to start blogging too.
2. I’m thrilled to announce that my biggest writing endeavor—my book Strategic Storytelling : Why Some Stories Drive Your Success at Work But Others Don’t was released on August 15, 2024. After four years of shaping this vision, it finally reached readers, and the journey was worth every moment. In just under three months, the book achieved:
   • 4-time Straits Times Best Seller
   • #1 Amazon Best Seller
   • Wordery Best Seller
   • Next Big Idea Club “Must Read”

Thank you to everyone who has supported this journey—let’s keep growing together!

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Why the QR Code? The answer is in the request below we received from a regular blog reader.

"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"

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