Product Storytelling

This blog is for you if you wonder, How can I best answer consumers question, ” What exactly can your product do for me?” Recently I worked with a leading global telecommunications company that makes several different types of products. My job was to work with the Product Heads and build a narrative around each product. After a few days of work…

Recently I asked a Product Manager of a Telecommunications Organisation ” What about your job is most frustrating”? His answer, ” Taking a new product to market because we always go to market under resourced. The argument we face from other teams is, There is no guarantee that this product would succeed and we are not willing to put resources towards it.…

One of the tools that Product Sales People use to sell a product is called Product Matrix. Lets say my product is Office 2010 suites.It looks something like the table below This is a bad example of product storytelling but we think we have it all covered in this table Why is this a bad example of product storytelling ? By showing…

This blog is about a fascinating story of *Alex ( a telecommunication product manager ) who makes a product successful by not selling it to the big boys ( the most powerful organisations) Alex joined a telecommunication company as a product manager. In his new role he was  tasked to manage a new product and his boss said, ” Alex, wouldn’t it…