Scott Ginsberg

On a dare – or a bet – Scott Ginsberg wore an event nametag over a weekend while at college. It didn’t take long for him to realize how much more often people would approach him. Wearing the nametag made him more approachable and made people more open and friendly. He decided to keep wearing the nametag. Fast forward to a bus ride in Portland. A passenger asked about the nametag and Scott very enthusiastically shared his story of openness, approachability and friendliness. They exchanged business cards but the man was not heard from again.

Then, months later, he was approached by an editor of the Portland newspaper about doing a feature on him and his nametag philosophy. The editor was the fiancée of the man on the bus. Her article was picked up by papers across the country. The story made television news programs. Scott ended up being interviewed on CNN. CBS, ABC and virtually every major network. Was it the nametag? No. It was the concept of meeting people, accomplishing goals, learning new things and having more fun simply by being more approachable.

Scott has built the whim of wearing a nametag one weekend into a highly successful business. He is known as one of the foremost experts on being approachable. He speaks internationally on that topic – and many more (he never gives the same talk twice). He is a Ripley’s Believe It Or Not world record holder. If you’re questioning his commitment or his claim to wear a nametag 24/7 you need to know this – his nametag is tattooed on his chest.

**Source: https://brandingforresults.com/fridays-fearless-brand-the-nametag-guy/

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