Social Media is not Macro Media, it’s Micro Media.

When I was growing up, we watched TV together as a family at 8PM everyday. We had no control over what was broadcasted and because TV was our only source of media entertainment, we engaged with whatever that was shown.

However, watching TV at 8PM  together as a family no longer exist for many. We now live in a world, where we can watch whatever we wish to and on various platforms, such as Netflix, Amazon prime, etc.

Actually, you can watch my content, and I can watch yours because social media give us the power to create and publish content. People have a choice as to what they wish to watch, and our content is one of many choices that are available.

That doesn’t mean we need to produce and broadcast content the way TV does it.

There is one big difference – TV and its audiences need not have a “connection.” Back then, TV was guaranteed eyeballs because there was no other choice. However, in this day and age, if we are to succeed as content producers, we need to connect with our audience.

That “connection” gives us the ability to create content that resonates with our audience.

Create that moment when people, who consume our content, would say, “That is exactly how I feel.”

If your storytelling resonates with your audience, they will choose to follow you and watch your content.

Social media is not macro media like TV, it is micro media that connects with people.

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