Why Storytelling Beats Facts Every time?

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Why Storytelling Beats Facts Every time?
Facts may work in a courtroom but they rarely work in marketing. Still, amateur marketers believe that all they need to do is to recite a fact to make marketing successful. Stats like 65,000 likes, 2 million views, 500 comments for a social media campaign rarely equate to business conversions. If facts were enough, no one would sms whilst driving, everyone would…
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Storytelling: Stories Hidden in The Data From Feedback Forms

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Storytelling: Stories Hidden in The Data From Feedback Forms
I have written about my views on the obsession attached with collecting data on Feedback Forms for workshops, seminars and trainings in the past. But as I am reading and understanding more about Feedback I am developing some insights. The trend has been to centralise and standardise systems, collecting data on metrics on feedback for workshops, trainings, seminars etc. This can be…
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Storytelling: Taking You In To Familiar Experiences

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Storytelling: Taking You In To Familiar Experiences
There is senior management meeting coming up and a fairly strong presenter has been chosen to lead the presentation. A day before the presentation I am sitting with the entire team who is responsible for managing the upcoming presentation to the management The presentation serves the purpose of making a case on why the organisation needs to curate a Change Story for…
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