There are rare businesses that benefit from global pandemics like Amazon delivery, Zoom video communications, hand sanitiser manufacturers, food deliveries and face mask manufacturers.
And during the pandemic mini situations like the government announcing the closure of all public areas for a certain period of time makes queues outside of Decathlon and Ikea long because people are preparing for their new normal, finding ways to be their best version.
But these are rare occurrences ( and we pray they remain rare ) for a business to succeed in uncertain times. You can’t plan for a business model that waits for a success built on a pandemic. That just happens to you.
And then there are most of us, for most us the only way to have succeed during a pandemic is having an existing tribe of clients who trust you, trust you to drive the outcome irrespective of what is happening.
In a pandemic our clients already have so much new to navigate that they will not try a new provider what they will do is give someone they trust time and space to be ready for this new normal. The chances that your client will switch to new provider because they are virtually ready are rare.Virtual readiness is just a tactic not the substance upon which relies all the success.
Do you have a tribe that trusts you because that is the only way to sustain a business in uncertain times.
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