The Frequency & Consistency Story

You subscribe to an online course from an unknown person, it exceeds your expectation or you listen to a talk from an unknown person and it exceeds your expectation.

Chances are you will look for more courses and more talks from the same person. And for as long as the person continues to delight you, you will engage with what the person creates.

The person has built a frequency and consistency. She shows up frequently and consistently in a way you trust her and she delights you.This very frequency and consistency leads to trust.

But she, who creates the courses can get bored and tired of turning up again and again because not from day one her creation got applauded. In fact it was ignored for a long time.

From the time you create and show up to the time people notice you might be long, very long.

But don’t give up creator, the world is trained to associate frequency and consistency with trust. They will eventually trust you. It is a long arduous path but worth it.

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"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"