The Frequency & Consistency Story

You subscribe to an online course, it exceeds your expectation.

Chances are you will look for more courses from the same provider. And for as long as the provider continues to delight you, you will engage with the provider.

The provider has built a frequency and consistency. She shows up frequently, in a way you trust her and she delights you.This very frequency and consistency leads to trust.

But she, (the provider) who creates the courses can get bored and tired of turning up again and again because trust takes time. From the time you create and show up to the time people get the message might be long, very long.

But don’t give up provider, the world is trained to associate frequency and consistency with trust. They will eventually trust you.

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"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"