BoxFox Cofounders Jenni Olivero, Chelsea Moore and Sabena Suri got the idea for their Los Angeles company, which crafts and ships personalized gift boxes, after struggling for weeks to deliver a care package to a sick friend. Frustrated, they knew they could make gift-giving easier for people looking to show affection with the perfect present.
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Their idea was a hit — since starting up in 2014, BoxFox has shipped more than 60,000 boxes to gift recipients in over 20 countries.
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But BoxFox didn’t reach that point overnight — and getting there required some serious sacrifices. In the company’s early days, Olivero, Moore and Suri turned their apartments into makeshift order fulfillment sites and inventory warehouses. The trio regularly skipped on sleep to communicate directly with Chinese box manufacturers at 3 a.m. — while still working fulltime day jobs. Keeping up with the growth that followed came with its own challenges.
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When BoxFox received its first large corporate order, courtesy of a digital video agency that wanted 400 boxes containing small succulents that needed to breathe before being shipped. Olivero recalls the chaotic environment that order created — floor-to-ceiling stacks of spare boxes surrounded by pre-packed boxes laying opened and occupying every free inch of floor space. “We were tiptoeing around boxes while having Christmas,” she says.
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A decision was made: “We can never live where we work again.” By February 2016, BoxFox had moved into a small warehouse. That August, it moved again into a larger space.
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That experience also showed them how important the corporate side of the business could be to its success, if it became a primary focus. “We can do orders of hundreds or thousands of boxes. But they still want it to feel like it’s coming from one person to another person.” BoxFox, she says, can provide companies with something “really human.”
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While change is on the horizon, Olivero says one constant remains: a shared desire to help “more and more people strengthen their relationships, share gratitude and spread love with our boxes.”
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